For the ones who are not aware of this amazing website, IMDB literally means Internet Movies Database. IMDB is “the world’s most popular and authoritative source for movie, TV and celebrity content” and by “popular”, we mean it: the website brings over 160 million visitors per month.
IMDB visitors are mainly:
- Movies and TV shows enthusiasts.
- Passionates, hard-core movie lovers.
- People who just need an info for their casual consumption.
- People with interests in show-business.
Our Reflexion and Motivation for This IMDB Redesign
When we first decided to do this redesign my teammate and I, we wanted to do something meaningful and not just good-looking. This is why we spent so much time on reflexion.
“Internet Movie Database” is a cool name, it is a great mark of authority, but what really is a database? What does it says about the website? Basically, from this point of view, IMDB is supposed to be a resource to exploit in its integrality.
It means that every single datum has its importance.
The problem is that the larger the database the more chances we have to lose, or forget some of that precious data. And, well, this is a bit of a problem when it comes to movies isn’t it? A movie is a piece of art, and we cannot afford to lose it.
Then, what is the interest of a database supposed to save things if, in the end, it swallows them up when it could be a great way to rediscover them?
Another problem is that nowadays, when I come to IMDB, I search for trailers, reviews, Tops, news of all kind, actors, directors, etc. It is really focused in media consumption rather than passionate consulting.
Tomorrow, we want the user to go to IMDB.com to find a movie suggestion, to admire collections as he was in an archive room, to be guided.
Therefore, our objectives for this redesign were:
- Valorize every work and prevent the database from becoming a mess by helping the users to rediscover great movies or TV Shows.
- Create a website focused on passion rather than medias. Bring IMDB back to its roots.
- Transpose authority and legitimacy.
The IMDB Home Page
The main function of the home page is to deliver and valorize the latest information about what is happening in the show-business. This is why we wanted to put the right informations in the right place.
The main purpose of going to a site like IMDB is to watch the latest trailers or get a quick review about the newest movies. So basically, what we did is that we tried to bring all those information above the fold line on the homepage so that we don’t lose any time searching for it.
We structured the page this way by order of importance: big interactive player for the trailers, then a calendar for the latest shows on air, the latest top 10 and news.
Also we valorized more the “list feature” already on the actual website in order to bring more interactions and more discovery.