Are you Vibe working yet?

At Costa, we expect our employees to start with AI for every task

If you need to find a lawyer, write a press brief, outline a deck, check a spreadsheet, file a ticket, write an email… it is now faster and better to start with generative AI.

Agents and prompts are about to become the command line interface for work — a single launching point do everything.

Had a sales meeting? Tell AI to go write notes for you. Sending over a contract? Again, tell AI to get the template, reformat it and send it for you.

Sick of typing? Use a microphone and voice to text. The more you stick into the prompt the better.

We call this vibe working. It’s like vibe coding, but when you do things that aren’t coding.

And we expect all current and new employees to spend at least 20% of their time vibing.

Six months ago, this would have been impossible

On October 24 2024, BCG research published an article that claimed 74% of companies are stuck in “pilot purgatory” with limited deployments, and that only 4% of companies have achieved cutting-edge, cross-functional AI.

What changed? Model Context Protocol

MCP servers opened applications and services to AI. Many of them are early, and most of them do not work yet. But they are getting better at lightning speed, and by the time they work it will be too late to figure it out.

AI is now only 30% worse than employees trying to do stuff themselves. Soon it will be better. The time to build the muscle memory is now, before it closes the gap even further.

You need to start building your AI usage data set today

The information of how people are trying to use AI to solve your work problems is as or more important than actually solving the problem. Even if it takes 30% longer to accomplish tasks with AI today, collecting the prompts and expected results will be worth millions of dollars.

Every time an employee sends a prompt or an agent uses a tool, you should be logging it. You are going to want to back test every prompt with each new model, so you can see instantly how to lower cost, move faster, and capture that exact moment when it outperforms humans. In many tasks, it is already there.

How fast is AI going to replace knowledge work?

Two years ago, my daughter had a birthday and I needed to make an e-card for the invite. I gave Dall-e the following prompt:

digital art of a smiling 3 year old girl with brown hair wearing a purple dress and a birthday hat cute 3D animation-style character

this is what I got:

It is frightening, horror-movie style stuff (I have a whole gallery of these if you are interested — I tried for a while to get it right).

Today, here is what I get with the same prompt in o4:

It’s not even close. The latest models make in moments what would have taken years before.

It’s easy to miss that moment when models change dramatically if you are slowly boiled by the hype around AI.

That was fine when it was just photo generation — it’s helpful, but it does not change the landscape.

If your business misses the moment that AI for work makes the same leap that photo models made... well, you will not need to worry, because you will not be in business much longer.

P.S.

Because some of you asked… here’s some more of those creepy pics

I inserted some deliberate space here because these are frightening….

I call this collection the ghosts of AI past

And here is some eye bleach: