Applying Peter Thiel’s startup evaluation framework to content marketing
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Why doesn’t my content get more views, shares, or backlinks?
We could list a whole host of reasons, from poor on-page SEO to a lack of narrative, or not enough promotion.
But it can always be simplified down to one cause…
Your content strategy breaks the golden rules of competing in a winner takes all market.
Whether it’s Google search results, YouTube videos, or shares on Facebook, in today’s world of a global borderless internet, where digital content can be scaled from one person to a billion people with no additional cost to the content producer, a select few content producers will always come out on top.
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And just like the winner-takes-all markets of the sports, film or music business, if your content doesn’t make it onto the winner’s podium then it’s destined to be lost in the ever-growing sea on commodity content.