Be careful out there.
There’s a reason Nike’s slogan isn’t “Just learn it.”
Because learning is a trap.
Don’t get me wrong — I’m obsessed with learning and believe it’s super valuable.
That’s why I spend hours each week compiling and sharing the things I learn in my For The Interested newsletter.
But as valuable as learning is, it will never be as valuable as doing.
It’s not learning that will create change, build momentum, and make things happen for you— it’s doing.
Too Much Of A Good Thing
Doing may be more valuable than learning, but learning is more dangerous because it’s safe.
Learning is a pursuit that comes with almost no risk — the time you put into it is essentially all upside with little risk.
This makes learning tempting.
Learning is tempting because it’s hard to “fail” at it. This also makes it an attractive place to hide from the more important work of doing — work that likely will include failure.