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Jan 5, 2025
Earlier today, I was reading an article by Ben Wallace titled “Commoditize Your Complements”, and I found this section very profound for product thinking.
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“What needs to become $0 for customers to give us lots of money?”
“Substitutes /complements” aren’t recent topics, they’re foundational principles from Economics 101.
…but then having a rethink on the topic can give new ideas /insights while building digital products.
Here’s another interesting snippet from the article on why Meta charges $0 for it’s AI tools.
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There’s lot’s of examples like this playing out across the world, companies commoditizing complements to drive adoption to their core business model.
Tesla and it’s charging networks, Google and its Android OS, Microsoft and Github, etc.
🫵 Your turn, share interesting complement relationships that buzzed into your head while reading this…
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