1. Go Global from Day 1.
Christianity’s CMO Paul aggressively expanded into the international Gentile market immediately. The Apostles remained focused on the domestic market. Paul internationalised his product into Greek, and that’s the one that eventually dominated the global market. Market share in the original domestic market is still low today. History is his judge: he went to the opportunity.
2. Focus on building early adopter user communities
Much of the New Testament consists of copy from Christianity’s CMO Paul’s email list. He wrote these personally, and he tailored them to specific audiences. Keep the personal touch (“do things that don’t scale”) and use hyper-targeted messaging.
3. Use stories
The founder and CEO of Christianity, Jesus Christ, used story-telling extensively to get his message out there. The rest of the New Testament that isn’t Paul’s emails, is stories about Jesus telling stories. Stories stick, principles fade.
4. Stay lean on product.
Christianity went global with no physical product. In a world economy of physical products, Christianity launched with a revolutionary virtual product— meaning they had no manufacturing costs, no shipping costs, no inventory, zero time to market, the ability to adapt to the market in real-time, and infinite scalability! They eventually arrived on a SaaS model pricing of 10% of users’ annual income. Imagine if you had that kind of revenue model. Stay lean and focus on user experience.
About me: I’m the founder and CEO of Magikcraft.io — the world’s number 1 platform for learning to code in Minecraft; the Legendary Recruiter at Just Digital People; a Red Hat alumnus; a CoderDojo mentor; and a father. I’m a commitment that children experience life with joy and power.