In this post, I will cover some of the technical challenges (around data and integrations) that we faced in building Miner, one of the first digital malls.
It all starts with vision
In 2015, I was the Co-Founder and CTO of Miner — a fashion marketplace featuring top retailers and brands. We started with a vision — a better digital marketplace, specifically “the best way to buy clothes”. A store that featured merchandise from the most popular online stores, with well designed and informative product pages, high quality product photos, and a search engine that surpassed customer expectations.
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We imagined editor curated collections and recommendation-based outfit bundling based on colors, styles, and seasons. We envisioned a checkout system that did not suck — a universal cart that allowed us to forward orders to retailers, yet provide a friendly user experience. We wanted to provide accurate inventory information, to reduce customer disappointment when they couldn’t find their color or size. Our product and marketing teams knew exactly how they were going to capture the world’s attention…