After launching hackr.io, Me and Gaurav were figuring out the ways of getting the the first set of users to validate the product. We launched it on Product Hunt and got massive support from Product Hunt community.
Here is one post, I have written about our PH launch growth hack.
I am a huge believer of community and how it actually helps you to build a brand. Because at the end, a company is about its people and people build the brand.
I tried a few things on Reddit earlier and it didn’t go well. May be we did a few things wrong or tried to replicate same sort of activities that we did on product hunt and failed.
But later when i learned about Reddit by reading, following and decoding consumers psychology, we cracked our launch on reddit as well. Earlier we failed because we didn’t go native, but this time we did research, and backed our actions with case studies that we saw.
If you haven’t got success in your first launch, keep re-launching it till you get attention.
Press enter or click to view image in full size
What I liked most about Reddit is, It is one of the most diverse internet communities there is, and each of the subreddits has its own crowd, flavor, tendencies, and preferences.
Here are few learnings I have learnt this from experiment :
- Choose Sub-Reddits wisely:
Select your sub reddits smartly. Nobody knows the actual way of hacking into reddit. But, you should pick your sub reddits according to your content. We have chosen /r/learn programming because we are helping users in getting the best programming tutorials at one place. - Research & understand your Audience:
Spend some time with community before launching anything on Reddit. For me ’s this quote always worked out
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
3. Time it well:
People are always confused about the right timing to post on reddit. Here is detailed analysis of it:
Press enter or click to view image in full size
4. Reach out to right people :
Seed your content about reddit launch in the right community. For us, We have tried out in the different developer community of google. I have crawled some database from these groups and used this email for getting a lot of traction.
Press enter or click to view image in full size
I had tried out in the list of 800 people and result were massive.
5. Don’t Spam :
Never spam community with links which are not useful for the community and respect the community available there.
In the last, I will add one important point never to forget. There is no shortcut to get success. You need to hustle hard to win any marathon.