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I’ve started seeing signs around Manhattan trying to sell to-go cocktails. In an effort to give restaurants another source of business, many cities around the world have relaxed restrictions on selling alcohol and allowed these restaurants to sell cocktails to-go.
While I am sympathetic to the situation the restaurant is clearly in, I thought it was an interesting glitch in the matrix because of how it illustrated a misunderstanding of what a person pays for when they come to a restaurant or bar.
Alcohol margins are well-known to be up to 90% depending on the spot — your $25 cocktail is really $1–3 of alcohol with some mixer. A $6 beer might cost 1.50. I recognize that there are specialty bars that make insanely good cocktails, but most people are getting gin and tonics, rum and cokes and beer, not custom cocktails.
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