Over the past 25 years, the Internet has blossomed across many digital epicenters of knowledge and culture.
We rely upon search engines to unite them.
But internet search engines still focus on webpages, when the majority of internet growth has been from individuals from only a few platforms. Youtube, Instagram, Tiktok, Substack, Soundcloud are all platforms that empower the individual to create, and AI has further catalyzed this revolution.
Kevin Kelly’s extrapolation has come to fruition:
“A simple extrapolation suggests that in the near future, everyone alive will (on average) write a song, author a book, make a video, craft a weblog, and code a program. This idea is less outrageous than the notion 150 years ago that someday everyone would write a letter or take a photograph.” - https://kk.org/wp-content/uploads/2010/06/We-Are-the-Web-_-WIRED.pdf
We live in a world where it doesn’t take a publishing company to become a writer. It doesn’t take a record label to become a music artist. Everybody creates and their work lives in many different universes.
So instead of the Internet as a collection of webpages, we see it as a collection of people: Internet citizens who write essays, create music, film videos, and more. So we’re creating a search engine to reflect that. A search engine that connects people across the internet “multiverse”.
And we’re calling it the People Net.