Hootsuite Plans, Prices, and Features

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Pick your plan and try it for free

  • Standard

    Manage up to 10 social media accounts from one calendar.

    per monthper user/mo*

      Includes:

      • Schedule unlimited social posts*

      • Generate posts and images with AI

      • Respond to messages from one inbox

      • Monitor your brand and competitors

      • Most popular

        Professional

        Manage unlimited social accounts and automate repetitive work.

        per monthper user/mo*

          Everything in Standard, plus:

          • Manage unlimited social accounts

          • Automate inbox replies and workflows

          • Forecast social trends up to 90 days ahead

          • Build custom performance reports

          • Advanced

            Streamline approvals and co-work across teams.

            per monthper user/mo*

              Everything in Professional, plus:

              • Review and approve content with your team

              • Assign and auto-route messages to the right team members

              • Coordinate content and customer care

              • Measure team performance and efficiency

              • Enterprise

                Govern across your org and grow faster with advanced tools.

                Custom

                  Everything in Advanced, plus:

                  • Prove the impact of social with advanced analytics

                  • Uncover trends across social, digital, and AI with advanced listening

                  • Secure access with single sign-on (SSO)

                  • Stay compliant with custom compliance solutions

                  Wisdom icon

                  Every plan runs on Wisdom, your AI teammate

                  One AI brain in every plan that drafts, recommends, and analyzes — helping you stay one step ahead.

                  *Prices displayed in , based on annual billing, but do not include applicable taxes. Trial accounts have daily posting limits (10-20 posts per organization, depending on plan). Bulk scheduling is not available during trial.

                  Compare Hootsuite Social OS features side-by-side

                  Features by plans

                  Legend

                  checkmark3Included with plan

                  dashNot included in plan

                  Standard

                  per user/month, billed annually

                  Professional

                  per user/month, billed annually

                  Advanced

                  per user/month, billed annually

                  Enterprise

                  Contact for pricing

                  Social accountsConnect accounts to publish, schedule, and manage all your content in one place.

                  10

                  Unlimited

                  Unlimited

                  Unlimited

                  User seatsThe number of users that can collaborate within your Hootsuite account.

                  1+

                  1+

                  1+

                  Custom

                  Departmental organizationEnable employee collaboration, streamline workflows, and manage permissions.

                  Includes departmental organization

                  Includes departmental organization

                  Includes departmental organization

                  Includes departmental organization

                  Notification managementCustomize what you get notified about so that you can focus on what matters to you.

                  Includes notification management

                  Includes notification management

                  Includes notification management

                  Includes notification management

                  Frequently asked questions

                  No. Users can start a 14-day trial without a credit card.

                  No. You don't need a credit card to start your Hootsuite free trial, and you won't be charged automatically when it ends. To continue using Hootsuite after your trial, simply choose a paid plan and enter your payment information.

                  Hootsuite plans are sold per user (or "seat"), so you can add as many users as your organization needs. Simply purchase additional seats for each team member who needs access. As your team grows, you can upgrade to plans that include advanced collaboration, approval workflows, team assignments, governance controls, and other features designed for larger organizations.

                  We accept Visa, Mastercard, Discover credit cards, JCB, and PayPal, and for the annual Enterprise plan, we can invoice you. Invoices can be paid by credit card, check, wire, or ACH.

                  Hootsuite pricing is tiered based on your plan type. Paid plans start at $99 for a Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan.

                  Custom solutions are available for Enterprise organizations, which have their own unique pricing structure.

                  Social accounts are profiles on social media (such as an Instagram account, your personal X account, or a Facebook Page). With Hootsuite, you can post or schedule to and analyze the performance of multiple accounts from one dashboard.

                  Let’s say you choose our Standard Plan. You could manage up to 10 different accounts from one dashboard — for example, five Facebook pages and five Instagram profiles. You can share access to these accounts by adding team members, helping everyone work together.

                  Yes. Hootsuite offers both monthly and annual billing options for Standard, Professional, and Advanced plans. Annual billing provides a lower per-user monthly rate compared to month-to-month billing.