New ideas are just old ideas with a twist. Does your work desk look like this ?
most probably not.
If you look around your house, you will find furniture that is built for comfort and aesthetics, but why?
because humans find some things more beautiful than others.
Looking at things tends to invoke a chemical reaction in our brains that makes us feel good or bad. If we feel good by looking at something, we tend to like that object, and the opposite is true as well.
But what does this have to do with new ideas , you ask?
hmm, Ideas that lead to creation of something pleasing or interesting to us tend to impact popular cultures.
This has an implication with everything in your life. The dress you wear when you go out, people you date, the kind of smartphone you buy, the color of shoes you prefer, they all are not your choices. They are the choices of popular cultures that are formed by people like us but can’t be influenced by 1 individual alone.
But what does this have to do with new ideas, you ask?
hmm, new ideas are ideas we take from popular cultures we live in, that we try to transform to change the popular culture.
If you look around, you will rarely find a product that hasn’t changed its design in the last decade. People like new things, maybe it’s how we have evolved. We don’t like the things as they are. We look for more, for something better.
So, your new ideas will come from analyzing the current ideas and changing them so that you can kill the old ideas and create a new culture.