Researchers Asked LLMs for Strategic Advice. They Got “Trendslop” in Return.

· Harvard Business Review ·

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Leaders might assume that LLMs are able to offer a kind of unbiased, outside perspective. But new research found that leading LLMs have clear biases when it comes to strategy and consistently

Leaders and consultants are increasingly turning to large language models (LLMs) such as ChatGPT as silent partners in the boardroom. These tools promise to summarize complex information, produce clear arguments, and offer polished strategic recommendations in seconds. But as LLMs are integrated into executive workflows, a critical question emerges: How good is their advice? Is it trustworthy?