A look across Tesla, the Boring Company, SpaceX, and his other companies reveals a consistent vision, organization, and ability to mobilize resources.
July 15, 2022
HBR Staff/Sean Zanni/nessa2/Getty Images
During Elon Musk’s dramatic, sometimes pugnacious, occasionally baffling campaign to acquire Twitter, we heard many of the same questions from both his followers and his critics. Why did he want to buy the company in the first place, and what was he planning to do with it? Will he make a lot of money or will he lose all of it? Many questions simply boiled down to: “What is he thinking?!” Or, put another way, is Musk out there just winging this, or does he have a strategy? And if so, what is the Musk strategy?