Have We Been Thinking About Willpower the Wrong Way for 30 Years?

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Decision making and problem solving

by Nir Eyal

November 23, 2016

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Not so long ago, my post-work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my version of “Netflix and chill,” which meant keeping company with a pint of ice cream. Even though I knew that eating ice cream and sitting for a long time were probably bad ideas, I told myself that relaxation was my well-deserved reward for working so hard.

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