How IDEO Designers Persuade Companies to Accept Change

Every design project extends beyond the brief. No matter how straightforward and discrete a project seems at first, it will unfold in the context of a complicated, networked, and messily human organization. That means that part of a designer’s job must be to design tools, conversations, experiences, and environments that help the organization embrace innovation and change. At IDEO, we think of this as designing interventions.