Why Group Brainstorming Is a Waste of Time

1 min read Original article ↗

Meeting management

by Tomas Chamorro-Premuzic

March 25, 2015

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To grow and innovate, organizations have to come up with creative ideas. At the employee level, creativity results from a combination of expertise, motivation, and thinking skills. At the team level, it results from the synergy between team members, which allows the group to produce something greater than the sum of its parts.

Read more on Meeting management or related topics Creativity and Collaboration and teams