How to Succeed in Business by Bundling – and Unbundling

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Strategy

by Justin Fox

June 24, 2014

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Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. Music CDs were unbundled into MP3s that were sold (and illicitly downloaded) individually. Newspapers have been unbundled by blogs and classified ad sites. Now, digital-education upstarts are trying to unbundle the university.

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