We all downplay average performers because they lack the luster and ambition of stars. But look again. These best supporting actors may just take the lead in saving your organization.
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In the much-heralded war for talent, it’s hardly surprising that companies have invested a lot of time, money, and energy in hiring and retaining star performers. Most CEOs find that recruiting stars is simply more fun; for one thing, the young A players they interview often remind them of themselves at the same age. For another, their brilliance and drive are infectious; you want to spend time with them. Besides, in these troubled times, when businesses are failing left and right, people who seem to have what it takes to turn a company’s performance around are almost irresistible.
A version of this article appeared in the June 2003 issue of Harvard Business Review.