Jim Collins
operates a management research laboratory in Boulder, Colorado. He is the author of Good to Great: Why Some Companies Make the Leap…and Others Don’t (HarperBusiness, 2001), and coauthor, with Jerry I. Porras, of Built to Last: Successful Habits of Visionary Companies (HarperBusiness, 2002).
Jerry I. Porras
is the Lane Professor of Organizational Behavior and Change at Stanford University’s Graduate School of Business in Stanford, California, where he is also the director of the Executive Program in Leading and Managing Change. He is a coauthor of Built to Last: Successful Habits of Visionary Companies (HarperBusiness, 1994).