Every time users interact with your product, they:
- š Filter the information
- š® Seek the meaning of it
- ā° Act within a given time
- š¾ Store bits of the interaction in their memories
So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.
Below is a list of cognitive biases and design principles (with examples and tips) for each category. Letās dive right in.
PS: Donāt have time to read the whole list? Get the cheat sheet
Product Psychology Resources
If you want to learn more about behavioral psychology and mental models, we recommend these resources:
Cognitive Biases Cheat sheet
We took the time to summarize each principle in one line.
They are all in a free cheat sheet of cognitive biases principles.
You can download this cheatsheet as a PDF here.
Use it as a user empathy reminder while you build a feature.
āWe all have a responsibility to build ethically-designed products and services to improve peopleās lives. Growth.Designās list of cognitive biases and psychological principles is a great reference for any team committed to improving their customersā user experience. Dan & Louis-Xavierās comic book case studies show you how.āā Nir Eyal, bestselling author of Hooked and Indistractable