GitHub - octavehq/lfgtm: Skills and agents for Octave

Octave Claude Code Plugin

Access Octave's GTM knowledge base directly from Claude Code for positioning, research, content generation, and sales enablement.

About Octave

Octave is a GTM intelligence platform that helps sales and marketing teams centralize positioning, messaging, and go-to-market knowledge. This Claude Code plugin brings Octave's capabilities directly into your development workflow.

Installation

Prerequisites

• Claude Code CLI installed (install guide)
• Active Claude API key configured
• An Octave workspace account

Install via Marketplace (Recommended)

1. Add the Octave marketplace:

claude plugin marketplace add https://github.com/octavehq/lfgtm

2. Install the Octave plugin:

claude plugin install octave@lfgtm

3. Verify installation:

You should see "octave" in your installed plugins.

Quick Start

1. Configure MCP Server

Add the Octave MCP server (one connection per workspace):

claude mcp add octave-acme --transport http https://mcp.octavehq.com/mcp?ctx=<context>

You can use any name that starts with octave- (e.g. octave-acme). Skills detect the Octave MCP server from your available tools.

2. Start Using Octave Skills

/octave:workspace         # Check connection status
/octave:library list      # Browse your library
/octave:research john@acme.com --for discovery  # Prep for a call

Core Skills

Strategy & Messaging Skills

Research & Prospecting Skills

Sales Enablement Skills

Intelligence & Analytics Skills

Document Builder Skills

Ideation & Content Skills

Automation Skills

Agents

Specialized agent personas for sustained, multi-turn work sessions.

Skill Details

/octave:messaging

Build structured messaging artifacts from your library:

• Messaging frameworks (pillars, proof points, key messages by audience)
• Positioning statements with persona and segment variations
• Messaging matrices (persona x use case grids)
• Elevator pitches (15s / 30s / 60s / 2min)
• Narrative arcs and value prop hierarchies

/octave:messaging framework --product "Platform"
/octave:messaging matrix
/octave:messaging elevator
/octave:messaging positioning

/octave:positioning

Complete visual Messaging & Positioning system as a scrollable HTML document:

• Message Framework (3-layer pyramid: market → product → value props by persona)
• Positioning Anchors (primary & secondary statements with keyword highlights)
• Positioning Strategy (tactical table: buyer, use case, problems, differentiators)
• Persona-Based Messaging (core message translated per buying committee role)
• Value Prop by Awareness Stage (4-column funnel: unaware → product-aware)
• Use Case Messaging Canvas (current way vs new way per use case)
• Use Case Lifecycle (customer journey phases with touchpoints)
• Homepage Messaging (website implementation: primary vs secondary messaging)

/octave:positioning                           # Full 8-section exercise
/octave:positioning message-framework         # Just the message framework
/octave:positioning anchors                   # Positioning anchors only
/octave:positioning homepage                  # Homepage messaging template
/octave:positioning --product "Platform"      # Focus on specific product

/octave:campaign

Plan and generate multi-channel campaign content:

• Email sequences, LinkedIn messages, ad copy, social posts
• Blog posts and landing page copy
• All grounded in playbooks, personas, and proof points
• Campaign strategy with channel plan and timing

/octave:campaign "Q1 pipeline push" --persona "CTO"
/octave:campaign "feature launch" --channels email,linkedin,ads,social,blog
/octave:campaign "competitive displacement" --playbook "Enterprise"

/octave:launch

Product and feature launch planning with content kit:

• Positioning and messaging by persona
• Channel strategy and timeline
• Content kit: announcement emails, blog, social, one-pager, FAQ, competitive talking points
• Library updates for new capabilities

/octave:launch "AI Analytics Dashboard" --type feature
/octave:launch "Enterprise Tier" --type product
/octave:launch "APAC Expansion" --type expansion

/octave:battlecard

Competitive intelligence hub:

• Full competitive battlecards with real conversation evidence
• Displacement campaigns (email sequences for stealing competitor customers)
• Trap questions to expose competitor weaknesses
• Objection counters ("they say X, we say Y")
• Side-by-side comparisons and landscape overviews

/octave:battlecard battlecard --competitor "Acme"
/octave:battlecard displacement --competitor "Acme"
/octave:battlecard traps --competitor "Acme"
/octave:battlecard landscape

/octave:abm

Account-based planning:

• Deep account research and ICP scoring
• Stakeholder mapping with persona matching
• Per-stakeholder messaging strategy
• Engagement sequence recommendations
• Initial outreach generation

/octave:abm acme.com
/octave:abm acme.com --stakeholders 5 --playbook "Enterprise"
/octave:abm "Acme Corp" --depth quick

/octave:pipeline

Deal-level coaching:

• Stalled deal diagnosis and re-engagement strategy
• Multi-threading recommendations (find and engage more stakeholders)
• Competitive threat response
• Executive engagement strategy
• Closing tactics and expansion planning

/octave:pipeline stalled acme.com
/octave:pipeline multi-thread acme.com
/octave:pipeline competitive acme.com --competitor "Acme"
/octave:pipeline close acme.com

/octave:enablement

Sales enablement materials:

• Quick reference cards, objection handling guides, discovery question banks
• Competitive cheat sheets, persona deep-dives, playbook summaries
• New hire onboarding kits
• All grounded in library data and real conversation evidence

/octave:enablement objections --persona "CTO"
/octave:enablement discovery --persona "VP Sales"
/octave:enablement competitive-sheet
/octave:enablement onboarding

/octave:icp-refine

ICP analysis and refinement:

• Compare defined ICP against actual deal outcomes
• Identify winning patterns and anti-patterns
• Persona and segment effectiveness analysis
• Value prop resonance from conversation data
• Recommended library updates with evidence

/octave:icp-refine --period 90
/octave:icp-refine --segment "Enterprise"
/octave:icp-refine --focus losses

/octave:audit

Comprehensive library audit to identify:

• Missing or incomplete entities
• Orphaned playbooks (no personas linked)
• Stale content (not updated recently)
• Duplicate or overlapping entities
• Broken references

/octave:audit                    # Full audit
/octave:audit --type personas    # Focus on personas
/octave:audit --fix              # Interactive fix mode

/octave:brainstorm

GTM ideation engine for:

• Campaign concepts
• Playbook pack generation (cover your TAM)
• Lead magnet ideas
• CTA and offer variations
• Growth experiments

/octave:brainstorm campaigns for enterprise
/octave:brainstorm playbook pack
/octave:brainstorm lead magnets for CTOs

/octave:prospector

Find and qualify companies and people matching your ICP:

• Searches using your library's segments and personas as criteria
• Enriches, qualifies, and scores each prospect
• Provides filter suggestions for Apollo, Clay, or LinkedIn Sales Nav

/octave:prospector --playbook "Enterprise Sales"
/octave:prospector --similar-to stripe.com
/octave:prospector --company acme.com

/octave:pmm

Product marketing assistant for collateral:

• One-pagers, battlecards, case studies, landing pages
• Sales decks, blog posts, datasheets, FAQs
• Objection handling guides

/octave:pmm one-pager
/octave:pmm battlecard --competitor "Salesforce"
/octave:pmm case-study

/octave:research

Context-aware research and prep:

• Discovery call prep (questions, pain points, qualification)
• Demo prep (use cases, proof points, objections)
• Outreach prep (hooks, angles, personalization)
• Pipeline review (deal health, next moves, risks)

/octave:research john@acme.com --for discovery
/octave:research acme.com --for demo
/octave:research "Acme deal" --for pipeline-review

/octave:analyzer

Conversation analysis against your library:

• Resonance: Did messaging land?
• Adherence: Did we follow the playbook?
• Differentiation: Did we position effectively?

/octave:analyzer              # Paste content to analyze
/octave:analyzer --type call  # Analyze call transcript

/octave:insights

Surface intelligence from sales conversations:

• Top objections, pain points, and questions
• What's resonating vs not
• Trends over time
• Library update suggestions

/octave:insights --type objections
/octave:insights --persona "CTO"

/octave:wins-losses

Analyze deal outcomes to improve win rates:

• Win/loss patterns and competitor analysis
• Deal deep dives

/octave:wins-losses
/octave:wins-losses --status lost
/octave:wins-losses --competitor "Salesforce"

/octave:explore-agents

Manage and run your saved Octave agents:

/octave:explore-agents
/octave:explore-agents run "Enterprise Cold Outreach" --to john@acme.com
/octave:explore-agents suggest "cold email to CTO"

/octave:workflow

Multi-step GTM workflow engine:

• Run pre-built workflow templates
• Create custom workflows
• Human-in-the-loop execution with decision points

/octave:workflow list
/octave:workflow run "Full Outbound Pipeline" --company acme.com
/octave:workflow create

/octave:repurpose

Transform existing content for different audiences:

/octave:repurpose "Our platform reduces deployment time..." --persona "CFO"
/octave:repurpose ./content/whitepaper.md --channel "email"

/octave:train

Practice selling with role-play simulations and knowledge quizzes:

/octave:train                                   # Interactive - pick a mode
/octave:train roleplay --persona "CTO"          # Role-play with a specific persona
/octave:train quiz --topic objections            # Quiz on objection handling
/octave:train quiz --competitor "Acme"           # Competitive knowledge check

/octave:deal-coach

Methodology-driven deal coaching built around Resonate → Elevate → Compel:

• Role play with stage-specific coaching agents and scored conversations
• Coaching microsites as self-contained HTML
• Coaching decks walking through the framework for a specific deal
• Interactive quizzes with deal-grounded scenarios
• Stage inference from CRM data, findings, and activity patterns

/octave:deal-coach                                        # Interactive — picks mode and stage
/octave:deal-coach acme.com                               # Ground coaching in a specific deal
/octave:deal-coach --mode roleplay                        # Jump to role play
/octave:deal-coach acme.com --mode microsite --stage compel  # Specific mode + stage
/octave:deal-coach --mode quiz --stage resonate           # Quiz on Resonate methodology
/octave:deal-coach acme.com --mode deck --stage elevate   # Coaching deck for Elevate

/octave:deck

Build Octave-powered HTML presentations with brand styling:

/octave:deck "pitch for Acme Corp"                          # Customer pitch
/octave:deck "Q1 QBR for enterprise segment"                # QBR with real data
/octave:deck --for competitive "vs Gong"                     # Competitive deck
/octave:deck ~/Downloads/existing-deck.pptx                  # Convert PPTX to HTML
/octave:deck "demo day pitch" --style octave-brand           # Specific style preset

Workflow Templates

Pre-built workflow templates for common multi-step GTM processes:

Configuration

MCP Server Setup

1. Add the Octave MCP server (one connection per project):

   claude mcp add octave-acme --transport http <url>

2. Skills detect the Octave MCP server from your available tools. No config file is required.

Authentication

Authentication is handled via OAuth at the MCP server level. No API keys are stored in the plugin configuration.

MCP Tools

The plugin uses the single Octave MCP server you configure (e.g. octave-acme). Call tools by name (e.g. verify_connection(), get_entity(...), list_all_entities(...)).

Connection

• verify_connection - Verify workspace connection and authentication status

Library Read

• list_all_entities - Quick list with basic fields
• list_entities - Detailed list with pagination
• get_entity - Full entity details
• get_playbook - Rich playbook with personas and value props
• list_value_props - List value props for a playbook
• search_knowledge_base - Semantic search

Library Write

• create_entity - Create new entity (AI-generated) - excludes playbooks
• update_entity - Update entity (AI-refined) - excludes playbooks
• delete_entity - Delete any entity type (soft delete)
• create_playbook - Create new playbook with dedicated schema
• update_playbook - Update existing playbook
• add_value_props - Add value props to playbook
• update_value_props - Update/archive value props

Configuration

• list_brand_voices - List all brand voice configurations
• list_writing_styles - List all writing style configurations

Resources

• list_resources - List global resources (documents, websites) with filtering
• get_resource - Get detailed resource information by oId
• create_resource - Create a new resource (text, file, URL, or Google Drive)
• delete_resource - Delete one or more resources
• search_resources - Semantic search across global resources

Research

• find_person / find_company - Search people/companies
• find_similar_people / find_similar_companies - Lookalike search
• enrich_person / enrich_company - Detailed intelligence
• qualify_person / qualify_company - ICP scoring

Content Generation

• generate_email - Generate email sequences
• generate_content - Generate various content types
• generate_call_prep - Generate call preparation materials

Events & Analytics

• list_events - Search calls, emails, deals
• list_findings - Aggregate extracted insights
• get_event_detail - Get detailed event info with transcript/content

CRM

• find_crm_records - Search for CRM records (accounts, contacts, leads, opportunities)
• find_crm_activities - Fetch activities (notes, tasks, calls, emails) for a CRM record
• generate_crm_context - Generate synthesized CRM context summary for a person or company

Agents

• list_agents - List saved agents
• create_agent - Create a saved agent
• update_agent - Update a saved agent
• get_agent - Get a saved agent by oId
• delete_agent - Delete a saved agent
• run_email_agent - Run email sequence agent
• run_content_agent - Run content agent
• run_call_prep_agent - Run call prep agent
• run_enrich_person_agent - Run person enrichment agent
• run_enrich_company_agent - Run company enrichment agent
• run_qualify_person_agent - Run person qualification agent
• run_qualify_company_agent - Run company qualification agent

Directory Structure

.
├── .claude/
│   └── settings.json            # Plugin settings (MCP permissions)
├── .claude-plugin/
│   ├── plugin.json              # Plugin metadata
│   └── marketplace.json         # Marketplace configuration
├── agents/
│   ├── octave-assistant.md      # General GTM assistant agent
│   ├── pmm-strategist.md       # Product marketing strategist agent
│   ├── sdr-coach.md            # SDR coaching agent
│   └── revenue-strategist.md   # Revenue strategy advisor agent
├── skills/                      # Skill definitions
│   ├── SKILL-GUIDE.md          # Best practices for writing skills
│   ├── abm/SKILL.md            # Account-based planning
│   ├── analyzer/SKILL.md       # Conversation analysis
│   ├── audit/SKILL.md          # Library health check
│   ├── battlecard/SKILL.md     # Competitive intelligence (text)
│   ├── battlecard-doc/SKILL.md # Competitive battlecard (HTML)
│   ├── brainstorm/SKILL.md     # GTM ideation
│   ├── brief/SKILL.md          # Account dossier (HTML)
│   ├── campaign/SKILL.md       # Multi-channel campaigns
│   ├── deal-coach/SKILL.md    # Deal coaching (Resonate/Elevate/Compel)
│   │   └── references/         # Frameworks, agents, templates
│   ├── deck/SKILL.md           # Presentation builder (HTML)
│   │   └── references/         # Slide templates, export guide
│   ├── enablement/SKILL.md     # Sales enablement materials
│   ├── explore-agents/SKILL.md # Agent management
│   ├── generate/SKILL.md       # Quick content generation
│   ├── icp-refine/SKILL.md     # ICP refinement
│   ├── insights/SKILL.md       # Field intelligence
│   ├── launch/SKILL.md         # Launch planning
│   ├── library/SKILL.md        # Library CRUD
│   ├── meeting-prep/SKILL.md   # Meeting battle plan (HTML)
│   ├── messaging/SKILL.md      # Messaging frameworks
│   ├── microsite/SKILL.md      # ABM microsite (HTML)
│   ├── one-pager/SKILL.md      # One-pager / leave-behind (HTML)
│   ├── pipeline/SKILL.md       # Deal coaching
│   ├── pmm/SKILL.md            # Product marketing content
│   ├── positioning/SKILL.md    # Positioning system (HTML)
│   │   └── references/         # Section templates, layouts
│   ├── proposal/SKILL.md       # Business case / proposal (HTML)
│   ├── prospector/SKILL.md     # Prospect discovery
│   ├── repurpose/SKILL.md      # Content repurposing
│   ├── research/SKILL.md       # Research & prep
│   ├── signals/SKILL.md        # Morning intelligence briefing
│   ├── train/SKILL.md          # Sales training & role-play
│   ├── win-loss-report/SKILL.md # Win/loss report (HTML)
│   ├── wins-losses/SKILL.md    # Deal outcome analysis
│   ├── workflow/SKILL.md       # Workflow engine
│   └── workspace/SKILL.md      # Connection status
├── workflows/                   # Workflow templates
│   ├── account-based-research.workflow.md
│   ├── competitive-deal-prep.workflow.md
│   ├── competitive-response.workflow.md
│   ├── content-sprint.workflow.md
│   ├── deal-acceleration.workflow.md
│   ├── full-outbound-pipeline.workflow.md
│   ├── new-market-entry.workflow.md
│   ├── persona-targeted-outreach.workflow.md
│   ├── positioning-exercise.workflow.md
│   └── quarterly-gtm-review.workflow.md
├── EXAMPLES.md                  # Detailed usage examples
├── .gitignore
├── LICENSE
└── README.md

License

MIT - See LICENSE