Claude Code skills for copywriting, advertising, SEO, design, and more.
Each skill is a self-contained markdown file that gives Claude deep domain knowledge. Drop one into your project and invoke it with a slash command.
Available Skills
Writing & Copy
| Skill | Command | What it does |
|---|---|---|
| Ogilvy Copywriting | /ogilvy |
David Ogilvy's advertising principles — positioning, headlines, promises, brand voice. |
| Copywriting | /copywriting |
Write marketing copy that is clear, compelling, and drives action. |
| Copy Editing | /copy-editing |
Systematically improve existing copy through focused editing passes. |
| Stop Slop | /stop-slop |
Remove AI writing patterns from prose. |
Design & Frontend
| Skill | Command | What it does |
|---|---|---|
| Frontend Design | /frontend-design |
Create distinctive, production-grade frontend interfaces. |
| Make Interfaces Feel Better | /make-interfaces-feel-better |
Design engineering principles for polished interfaces. |
| Emil Design Eng | /emil-design-eng |
Emil Kowalski's philosophy on UI polish and component design. |
| Web Design Guidelines | /web-design-guidelines |
Review UI code for Web Interface Guidelines compliance. |
| Vercel React Best Practices | /vercel-react-best-practices |
React and Next.js performance optimization from Vercel. |
| App Store Screenshots | /app-store-screenshots |
Generate App Store screenshots as advertisements with Next.js. |
SEO & Marketing
| Skill | Command | What it does |
|---|---|---|
| SEO Audit | /seo-audit |
Identify SEO issues and provide actionable recommendations. |
| Schema Markup | /schema-markup |
Implement schema.org markup for rich search results. |
| Programmatic SEO | /programmatic-seo |
Build SEO-optimized pages at scale using templates and data. |
| Content Strategy | /content-strategy |
Plan content that drives traffic, builds authority, and generates leads. |
| Competitor Alternatives | /competitor-alternatives |
Create competitor comparison pages for SEO and sales enablement. |
| Page CRO | /page-cro |
Analyze marketing pages and improve conversion rates. |
| Analytics Tracking | /analytics-tracking |
Set up tracking that provides actionable insights. |
Install
Copy a skill to your global Claude Code skills directory:
# Install a single skill (e.g., ogilvy) mkdir -p ~/.claude/skills/ogilvy curl -o ~/.claude/skills/ogilvy/SKILL.md \ https://raw.githubusercontent.com/boraoztunc/skills/main/ogilvy/SKILL.md
Some skills have extra reference files. To get everything:
# Clone the repo and symlink what you need git clone https://github.com/boraoztunc/skills.git ln -s $(pwd)/skills/ogilvy ~/.claude/skills/ogilvy
How Skills Work
A skill is a SKILL.md file with YAML frontmatter (name, description) and markdown body. Claude Code loads it automatically when you invoke the slash command. The description tells Claude when to activate the skill — write it like a trigger condition, not a summary.
License
MIT