Claude Code skills for copywriting, advertising, SEO, design, and more.
Each skill is a self-contained markdown file that gives Claude deep domain knowledge. Drop one into your project and invoke it with a slash command.
Available Skills
Writing & Copy
| Skill | Command | What it does |
|---|---|---|
| Ogilvy Copywriting | /ogilvy |
David Ogilvy's advertising principles — positioning, headlines, promises, brand voice. |
| Copywriting | /copywriting |
Write marketing copy that is clear, compelling, and drives action. |
| Copy Editing | /copy-editing |
Systematically improve existing copy through focused editing passes. |
| Stop Slop | /stop-slop |
Remove AI writing patterns from prose. |
Design & Frontend
| Skill | Command | What it does |
|---|---|---|
| Frontend Design | /frontend-design |
Create distinctive, production-grade frontend interfaces. |
| Make Interfaces Feel Better | /make-interfaces-feel-better |
Design engineering principles for polished interfaces. |
| Emil Design Eng | /emil-design-eng |
Emil Kowalski's philosophy on UI polish and component design. |
| Web Design Guidelines | /web-design-guidelines |
Review UI code for Web Interface Guidelines compliance. |
| Vercel React Best Practices | /vercel-react-best-practices |
React and Next.js performance optimization from Vercel. |
| App Store Screenshots | /app-store-screenshots |
Generate App Store screenshots as advertisements with Next.js. |
| Impeccable | /impeccable |
23-command design suite — craft, shape, critique, audit, polish, animate, colorize, and more. Vendored from pbakaus/impeccable under Apache-2.0 (see impeccable/NOTICE.md). |
SEO & Marketing
| Skill | Command | What it does |
|---|---|---|
| SEO Audit | /seo-audit |
Identify SEO issues and provide actionable recommendations. |
| Schema Markup | /schema-markup |
Implement schema.org markup for rich search results. |
| Programmatic SEO | /programmatic-seo |
Build SEO-optimized pages at scale using templates and data. |
| Content Strategy | /content-strategy |
Plan content that drives traffic, builds authority, and generates leads. |
| Competitor Alternatives | /competitor-alternatives |
Create competitor comparison pages for SEO and sales enablement. |
| Page CRO | /page-cro |
Analyze marketing pages and improve conversion rates. |
| Analytics Tracking | /analytics-tracking |
Set up tracking that provides actionable insights. |
Video — HyperFrames
Skills for HyperFrames by HeyGen — write HTML, render video. Vendored from heygen-com/hyperframes under Apache-2.0 (see LICENSE-hyperframes).
| Skill | Command | What it does |
|---|---|---|
| HyperFrames | /hyperframes |
Author HTML video compositions, timelines, captions, voiceovers, transitions. |
| HyperFrames CLI | /hyperframes-cli |
Dev loop: init, lint, inspect, preview, render, doctor. |
| HyperFrames Media | /hyperframes-media |
Asset preprocessing — TTS, transcription, background removal. |
| HyperFrames Registry | /hyperframes-registry |
Install registry blocks and components into compositions. |
| Website to HyperFrames | /website-to-hyperframes |
Capture a website and turn it into a video composition. |
| Remotion to HyperFrames | /remotion-to-hyperframes |
Port an existing Remotion project to HyperFrames. |
| Contribute Catalog | /contribute-catalog |
Author and submit a new HyperFrames registry block or component. |
| GSAP | /gsap |
GSAP timelines, easing, stagger inside HyperFrames. |
| Anime.js | /animejs |
Anime.js adapter patterns for HyperFrames. |
| WAAPI | /waapi |
Web Animations API adapter patterns for HyperFrames. |
| CSS Animations | /css-animations |
Seek-deterministic CSS keyframes for HyperFrames. |
| Lottie | /lottie |
Lottie and dotLottie inside HyperFrames. |
| Three.js | /three |
Three.js / WebGL canvas layers driven by hf-seek. |
| TypeGPU | /typegpu |
TypeGPU and raw WebGPU shader effects for HyperFrames. |
| Tailwind | /tailwind |
Tailwind v4 browser-runtime patterns for HyperFrames. |
Performance & Architecture
Vendored from brotzky/performance-skills via performance.dev/skills.
| Skill | Command | What it does |
|---|---|---|
| Conductor Rewrite Performance | /conductor-rewrite-performance |
Optimize local-first React desktop apps — taming re-render cascades, slow streaming lists, and profiling Tauri without DevTools. |
| Linear Local-First Architecture | /linear-local-first-architecture |
Make web apps feel instant — local-first sync, optimistic updates, eliminating spinners and perceived latency. |
Code Review & Engineering
| Skill | Command | What it does |
|---|---|---|
| Adversarial Review | /adversarial-review |
Review a diff like a skeptic — assume it's broken, try to break it, and only report findings that survive an independent refutation pass. Scales from one inline pass to a multi-agent fan-out (one skeptic per domain → adversarial verify → synthesis). |
Install
Copy a skill to your global Claude Code skills directory:
# Install a single skill (e.g., ogilvy) mkdir -p ~/.claude/skills/ogilvy curl -o ~/.claude/skills/ogilvy/SKILL.md \ https://raw.githubusercontent.com/boraoztunc/skills/main/ogilvy/SKILL.md
Some skills have extra reference files. To get everything:
# Clone the repo and symlink what you need git clone https://github.com/boraoztunc/skills.git ln -s $(pwd)/skills/ogilvy ~/.claude/skills/ogilvy
How Skills Work
A skill is a SKILL.md file with YAML frontmatter (name, description) and markdown body. Claude Code loads it automatically when you invoke the slash command. The description tells Claude when to activate the skill — write it like a trigger condition, not a summary.
License
MIT