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Growth hacking 101 - ultimate guide for event organizer
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Growth Hacking 101 Theevent organizer guide Startup Weekend Summit France - september 2013 by Willy Braun (@willybraun) & Oussama Ammar (@daedalium)
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* if youare not a designer and want to understand search “Dieter Rams“ (or clic here) Good design*
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* that doesn’tmean you will work 5 times less Growth hacking = 80/20*
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1 build ahell of a team understand your participants2 3 connect with influencers 4 build your (kickass) identity
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You & yourfriends =/= TEH dream team 1 Build a hell of a team Try only people you think you can’t reach Balance between skills, networks and availability Balance between seriousness & funkyness Include in your team potential sponsors (private & public) & the accomodation provider
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What are SWparticipants first fears? Understand your participants2
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What are SWparticipants motivators? 2 Understand your participants
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How did theyhear about your event? 2 Understand your participants
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How long didthey wait before actually buying the ticket? 2 Understand your participants
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Can you callat least 5 previous participants right now? Are they coming from different backgrounds? Are there both students & working guys in your list? 2 Understand your participants
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So you contactedlots of great people to speak about your event? 3 Connect with influencers
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Did they thinkit was special/important/awesome? 3 Connect with influencers
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Did they feelpride to talk about it? 3 Connect with influencers
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How well doyou know them? 3 Connect with influencers
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Do you knowthem personally? 3 Connect with influencers
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3 Connect withinfluencers Did you share a cup of coffee or a lunch with them?
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Do you knowwhat they worry about and what excite them? 3 Connect with influencers
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Alright you startedwith things that didn’t scale... build a hell of a team understand your participants connect with influencers build your identity
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AARRR > Revenue :make them pay* * don’t offer free tickets to lower the noshow rate
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AARRR > Referral :make the potential attendees speak about your kickass event
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Snipers & co >Step 1 : build a community > Step 2 : make them feel guilty in less than 1 hour if they don’t share > Bonus : don’t forget a small discount ACQUISITION
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Pricing > Your averageprice is not the public price (A) but your first discount ticket (B) > “this is how it would cost (A), this is what you’ll pay (B)“ REVENUE
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The feeling ofscarcity > Remember: if you want them to join, you need to make them dream of joining it. > The tickets will be available on monday at 11:00PM. After it will be too late. ACTIVATION/REVENUE
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Sheep Powa 34 incredibledevelopers 9 amazing designers > Concrete* numbers * concrete =/= true ACTIVATION/REVENUE
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Sheep Powa Thomas, Cathy& John are attending. (If you can’t just use personas) > Your friends ACTIVATION/REVENUE
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Story > “1039 peopleuse successfully this product with“ is LESS powerful than the story of ONE user ACTIVATION/REVENUE
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Do you enjoythe presentation? Let’s keep in touch! Clic on the yellow button
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What’s the mosteffective? “Startup Weekend gathers 100 entrepreneurs“A
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What’s the mosteffective? “Startup Weekend gathers in one event 100 incredible entrepreneurs & change lives“B
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What’s the mosteffective? “I attended Startup Weekend Toulouse in june 2009 and it changed my life. I met my co- founder, quit my job and raised 200K 6 months later“ C
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D “I attended StartupWeekend Toulouse in june 2009 and it changed my life. I met my co-founder, quit my job and raised 200K 6 months later“
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What’s the mosteffective? Yes obviously the most effective one is D. But are you sure your communication doesn’t look like A?
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Do you wantthe ultimate secret of growth hacking for an event organiser?
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Ressources 37 Signals part1part2 part3 Lean Startup (book) - Eric Ries Influence (book) - Robert Cialdini Petit traité de manipulation (livre) - Jouffrois The 4-Hour Workweek (book) - Tim Ferriss Newsletters of Francedigitale, The Family & Brocooli
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Willy Braun GM @France Digitale - @willybraun Director of eBusiness instruction - WebschoolFactory willy@francedigitale.org www.francedigitale.org - www.brocooli.com (subscribe to the newsletters!) Authors Oussama Ammar Partner @ The Family - @daedalium Teacher - Sciences Po Paris oussama@thefamily.co www.thefamily.co (subscribe to the newsletter!)