YouTuber Markiplier now owns 8.5% of GoPro and says the investment supports more accessible filmmaking after promoting its Mission 1 ILS camera.
YouTuber and filmmaker Mark “Markiplier” Fischbach is now GoPro’s largest single shareholder, holding an 8.5 percent stake in the action-camera company.
Fischbach told Bloomberg that GoPro “seems undervalued” and said the investment supports making filmmaking more accessible. The purchase follows the 2026 release of his first feature film, Iron Lung.
“seems undervalued”
“part of a larger mission to make filmmaking more accessible”
In August 2026, Fischbach published a video praising GoPro’s new Mission 1 ILS camera and comparing it with the more expensive Red Komodo-X. He said he plans to use the Mission 1 ILS in future films.
The video included an affiliate code for the Mission 1 ILS but did not identify Fischbach’s investment in GoPro in its caption or the video itself. Fischbach had already become the company’s largest shareholder, so the video was not simply a product recommendation from an outside creator.
The available reporting does not establish when Fischbach acquired the shares, how much he paid, or whether he bought them on the open market. It also does not provide the value of his stake, GoPro’s response to the investment, or any details about a formal advisory, marketing or governance role.
GoPro had not immediately responded to a request for comment. The 8.5 percent holding makes Fischbach the company’s largest individual shareholder, but the supplied reporting does not say whether he has voting agreements, a board seat or other influence over corporate decisions.
The product comparison is limited. Fischbach has said he intends to use the Mission 1 ILS in future movies, but no independent image-quality, low-light, stabilization or workflow testing is provided. The reporting also gives no price for either camera, so the claim that the Red Komodo-X is more expensive cannot be translated into a dollar comparison here.
Fellow YouTuber Marques Brownlee criticized the overlap between promotion and ownership in a post on Threads:
“This is not a line I see crossed very often, but to each their own.”
For US buyers, the practical change is less clear than the disclosure issue. Fischbach’s investment does not itself change GoPro’s availability or pricing, and there is no indication that the Mission 1 ILS has received a new US sales channel or a revised specification. The person recommending the camera now owns 8.5 percent of the company making it.