Republican makeup

32 min read Original article ↗

Plastic surgery and fashion trend

Republican makeup,[1][2] also MAGA makeup,[3] MAGA beauty[4][5] or conservative girl makeup,[6] describes the style and application of cosmetics and plastic surgery by men or women affiliated with Trumpism. The style refers to eyeliner, mascara, rouge and foundation, heavily applied, as to make its use obvious. This style contrasts with the natural makeup style. Republican Congresswomen such as Nancy Mace and women working in the second Trump administration like Kristi Noem, as well as several Fox News commentators, have been cited as examples. The term Mar-a-Lago face is more often used to refer to the plastic surgery and fashion trend among American conservative and Republican individuals. It is described as excessive or uniform plastic surgery interventions such as lip augmentation, Botox, and jaw contouring, coupled with heavy makeup, spray tans, fake eyelashes, and dark smoky eyes.[7][8] The trend has been described as a status symbol among Donald Trump's inner circle, signaling wealth, privilege, and alignment with Trumpism.[9][7][10] Some commentators and surgeons have described the look as engineered and overdone, and have linked it to the aesthetics and aspects of Trump-era politics.[11][12][13] Cosmetic surgeons listed facial surgery, injectable filler, and cosmetic dental work among the procedures constituting the look.[14]

Plastic surgeons and consultants describe Mar-a-Lago face as a deliberately conspicuous and homogenized aesthetic, with one estimate placing the 2025 cost of a full set of procedures at around $90,000 plus ongoing maintenance.[14] Journalistic and academic analyses have situated the trend within far-right and Trump-aligned visual culture, arguing that a recurring, highly stylized face helps signal allegiance to Trump and project shared values among his supporters.[15] Some commentators compare the look to forms of aesthetic eugenics tied to a Caucasian beauty ideal and to the display of the body as a political symbol for Trump’s circle.[10] Others relate Mar-a-Lago face to gender-affirming surgery or drag-like performances of exaggerated femininity and masculinity within the MAGA movement.[16] Conservative surgeons and writers have criticized the label as a politically motivated attack on conservative women and allies of Trump, rather than a neutral description of cosmetic trends.[17]

Suzanne Lambert, a comedian on TikTok, is credited with popularizing the Republican makeup concept through a video she made shortly after Trump's victory in the November 2024 presidential election. After noticing it on women who indicated they supported Trump when leaving comments on her previous videos, she attempted to replicate the style with her own makeup. She told viewers the goal was a "dusty, drained" look.[6] Later, other Internet personalities with progressive political leanings who focused on online beauty advice made their own videos with their take on the look. Trump's press secretary Karoline Leavitt posted a video of her makeup routine on social media that showed her using some of the techniques Lambert had mocked.[18]

Some Republican women online have responded, criticizing Lambert and those who ridiculed the style as being hypocritical for allegedly otherwise preaching tolerance of others' choices. Others have countered by mocking "liberal makeup", focusing on the blue-dyed hair of Democratic congresswoman Rosa DeLauro. There have also been criticisms from the left. Academics and fashion writers have also written critiques, observing that the Mar-a-Lago face look embodies an exaggerated aesthetic of gender performance that evokes drag queens, suggests that the superficial is the only important aspect of political policies, and marks the merger of political and celebrity culture. Noted public figures described as having the Mar-a-Lago face include First Lady Melania Trump,[12] Matt Gaetz,[16] Kimberly Guilfoyle,[7] Kristi Noem,[12] and Trump's daughter-in-law Lara Trump.[13] The trend is named for the Trump's home in Florida, Mar-a-Lago.[19][12]

Mar-a-Lago in Palm Beach, Florida, for which Mar-a-Lago face is named.

Mar-a-Lago face is named for Trump's home in Florida, Mar-a-Lago.[20][21][12][19] El Confidencial reported in 2024 that the Mar-a-Lago face was first observed via Matt Gaetz, when he appeared at an event with a "completely different face".[22] Vanity Fair Italia traced the origins of the Mar-a-Lago face concept to 2006, prior to Gaetz, citing the American reality television program The Real Housewives of Orange County as a potential origin of the trend.[23] The Week called the look a "must-have accessory" for the inner circle of President Donald Trump.[9] Melinda Anna Farina, an aesthetic consultant, identified the Mar-a-Lago face as attempting to emulate the appearance of Eastern European women.[12]

Wee Kek Koon in the South China Morning Post observed that Mar-a-Lago face was similar to King Ling of Chu of the Zhou dynasty's preference for "thin-waisted" officials, noted in the Annals of the Warring States as well as the works of Mozi.[19] Koon notes that Mozi also illustrated further Mar-a-Lago antecedents such as Duke Wen of Jin, whose officials dressed in "sheepskin coats, cowhide belts, and undyed silk caps".[19] According to Women.com, Mar-a-Lago face is characterized by excessive makeup, fake tans, fake eyelashes, dark smoky eyes, and lip augmentation.[7] Vanity Fair Italia cited Melania Trump as an inspiration for Mar-a-Lago face.[23] However, Habertürk identified Ivanka Trump as an inspiration for Mar-a-Lago face.[24] In The New World, Nicky Woolf wrote, "origins of the Mar-a-Lago face could well lie in the Fox News anchor look," citing a prevalence of Trump to understand the world in "large part through a television screen".[25]

For explicit makeup concepts alone, Texas makeup artist Stephanie Louise got the assignment to make up Lara Trump, the then-former president's daughter-in-law, for her speaking slot at the 2024 Republican National Convention. In an Instagram video, she detailed the various products she used and her techniques: blending three different shades of eye shadow along with eyeliner and false lashes to create "a respectful eye" and eschewing contouring. The look may have helped Trump get her own show on Fox News.[5] After the elections, Washington-based influencer and comedian Suzanne Lambert, who had supported Kamala Harris and other Democratic candidates in the elections, noticed that many of the women attacking her and supporting Republicans and President-elect Donald Trump in comments on her TikTok videos seemed to wear their makeup in the same distinctive style. As a self-described "Regina George liberal", who advocates for Democrats and political progressives to respond to Republican attacks in kind, she decided to devote a video to trying to reproduce that style.[26]

Analysis of Mar-a-Lago face

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The New York Times called Mar-a-Lago face a "Trump woman" look, and noted it included but differed from "conservative girl" or "Republican makeup".[20] However, Agence France-Presse framed Mar-a-Lago face and "Republican makeup" as the same phenomena.[28] The Hollywood Reporter describes Mar-a-Lago face as a "Fellini-esque exaggeration of the dolled-up Fox News anchorwoman look".[13] One etiquette and image consultant told HuffPost that the aesthetic is designed to signal wealth and privilege.[14] Beyond what this beauty trend may look like in practice, the use of plastic surgery to create a homogenized aesthetic has been attributed to the success of anti-feminist and far-right social media content. Megan L. Zahay, professor of communications at the University of Wisconsin, asserts that repetition of the aesthetic serves to amplify particular ideological beliefs, creating a sense of in-group homogeneity or consensus.[29]

Barnard College professor Anne Higonnet argues the move towards this particular aesthetic serves as "a sign of physical submission to Donald Trump", in that the aesthetic creates traditional feminine and masculine features.[15] Melissa Rein Lively, a MAGA political worker, was reported by Le Journal de Montréal to reject any "any idea of ​​submission or constraint" associated with Mar-a-Lago face, and that "no one forces me to do two hours of sport a day, to go to the hairdresser every three and a half weeks, to get my nails and eyebrows done, to get Botox."[21] Juliet Williams, a gender studies academic and professor at University of California, Los Angeles, compared the phenomena to "war paint" in "service of an anti-feminist ideology".[21] According to Habertürk, Mar-a-Lago face is linked to a belief that the leader favors physically attractive subordinates.[24]

Santiago Martinez Magdalena of the University of Navarra compares Mar-a-Lago face to "aesthetic eugenics", and associates it with "the Caucasian model as a hygienic and normative horizon, the choice of working models and the exposure of the body as the focal point".[10] Catherine Tebaldi of the University of Luxembourg and Scott Burnett of Pennsylvania State University hypothesize the inclusion of men within this aesthetic to be a part of a broader trend in the US far right movement, bolstered by online image boards and publications, where both "hardness" and symmetry in facial features is seen as important to outwardly demonstrated masculinity.[30] The promotion of a uniform aesthetic within the MAGA movement has been likened to body fascism,[31] an ideology which prizes individual physical strength and beauty conformities as reflections of the wider political movement of fascism.[32] According to Kyunghyang Shinmun, Trump supporters and some Mar-a-Lago faces have a "tendency to emulate" Trump press secretary Karoline Leavitt.[33] Pen, a Japanese cultural magazine, called Mar-a-Lago face popular among America's "upper class", and wrote "solidarity and security is likely created" by maintaining similar appearances.[34]

Joan López Alegre, a professor at Abat Oliba CEU University, describes the phenomenon as reflecting Trump's changing base: "The Trump voter is no longer a conservative voter like the Bush voter, but a lower middle-class voter. It is not clear to me whether they want to be more like Romeo Santos or Barbie's Ken".[12] He further states that Trump's aesthetics were seen as "tacky" in New York City, but are more accepted in Florida, and therefore may appeal to the evolving demographic support of the Republican party.[12] A Boca Raton plastic surgeon said Mar-a-Lago face "whispers refinement", and a Washington, D.C.-area surgeon identified it as a "modern aristocratic mask".[35] Tina Alster of Georgetown University Medical Center and Washington surgeon Anita Kulkarni noted that Mar-A-Lago face seemed to be an aspect of the Second presidency of Donald Trump, and that it was rare during his first 2017-2021 term.[25][33] The South China Morning Post called Mar-a-Lago face the "unofficial badge of power in Washington" with an aesthetic described as political; the Post described it further as a "lacquered, petrified mask".[19] Williams of UCLA also noted the political nature of Mar-A-Lago face, and that it became political by signaling that the "value of women depends on their desirability to men".[21]

Surgical procedures

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Board-certified surgeon Jeffrey Lisiecki characterized the Mar-a-Lago face as "overfilled cheeks that are high and firm, full lips and very taut, smooth skin".[14] Writing for The Guardian, Arwa Mahdawi commented that when the appearance is applied to men, enhancements are applied to the jawline rather than lip size.[36] Mark Epstein, a New York City plastic surgeon, observed an increase in requests in the wake of the attempted assassination of Donald Trump in Pennsylvania.[37] From January 2025 onward, plastic surgeons in the U.S. capital area reported a "surge in ‘Mar-a-Lago face’ requests from Trump insiders".[35] Axios reported the increase was due to many Floridians moving to the Washington area at the time.[35] Retail doctors in Florida near Mar-a-Lago had begun advertising "Mar-a-Lago face" surgery services, according to Kyunghyang Shinmun.[33]

One cosmetic surgeon listed a brow lift, a face and neck lift, an eyelid lift, a nose job, fat transfer to the face, Botox, injectable filler, neuromodulation, microneedling, facials, chemical peels, laser treatments, "medical-grade skin care products", and dental veneers among the procedures constituting Mar-a-Lago face.[14] Kelly Bolden, a plastic surgeon, reported that those who want a Mar-a-Lago face "have to be able to handle needles" in order to receive "overdone filler and Botox that gives them that mask-face type of appearance".[35] California surgeon Matthew Nykiel estimated the 2025 cost in U.S. dollars to be approximately $90,000 along with upkeep costs of $2,500 per year.[14] Procedures such as Mar-a-Lago face reportedly last 8-10 years before failing and requiring further surgical intervention.[33]

Many of Donald Trump's critics have sought to identify any hypocrisies arising from the ideological proponents of natural health and traditional beliefs about women. Writing in Der Tagesspiegel, Ronja Merkel compares the bodies and physical appearance of the present Trump cabinet and members to the Trumpist version of America First ideology: that those who fail to meet even the artificial image of America are unwelcome.[38] Merkel describes the surgically altered appearances of Trump insiders as "rules, control, and the restoration of a 'natural' hierarchy".[38] Christoph Künne writes in the German magazine Docma that Mar-a-Lago face is not "total disfigurement", quoting a surgeon who described the look as "overdone" and "plastic".[11] El Confidencial noted that the sudden changes of Mar-a-Lago face were similar to rumored "drastic" appearance changes of Spanish politicians José Bono and Albert Rivera, and that more "gradual" rumored appearance changes in politics were preferred, citing examples of José Blanco López and François Mitterrand.[22] Aspects of the Mar-a-Lago face were "catching on in Italy" among media figures, according to Vanity Fair Italia.[23]

Writing for Mother Jones, Inae Oh calls Mar-a-Lago face "gender-affirming care the right can celebrate".[16] She states that Mar-a-Lago face "seems intended to signal membership with Trump" and "force strict gender norms" with a blunt approach.[9][16] Eva Wiseman in the Otago Daily Times also associates Mar-a-Lago face with gender-affirming care and drag.[39] Daniel Belkin, a New York dermatologist, was quoted in Le Journal de Montréal on comparisons of Mar-a-Lago face to gender-affirming medicine, calling the conservative social trend "interventions to assert their gender, in this case to accentuate their femininity or virility."[21] The president of the Italian Association of Botulinum Aesthetic Therapy, Giovanni Salti, defended the cosmetic and therapeutic medical use of botulinum toxin, noting that a "well-done procedure is noticeable because it goes unnoticed".[23]

The Week describes the trend as "the leader and followers compet[ing] to inject as much unsightliness as possible into the American field of vision".[9] Joan Callarissa, a fashion-and-celebrity journalist, identifies Mar-a-Lago face as an extension of Trump's "counter-revolutionary" movement, saying, "If they have a face they don't like, they change it, without caring if it looks natural or not, because reality does not matter to Trumpism".[10] Ani Wilcenski writes in The Spectator that Mar-a-Lago face represents the "broader Trumpian artifice" and the "national id" of the US.[27] The Chosun Ilbo observed that Mar-a-Lago face is a trend of "noisy facial transformations" among Trump loyalists.[40]

In response to criticism, surgeon and conservative activist Sheila Nazarian has described the term "Mar-a-Lago face" as an attack on conservative women.[17] In USA Today, Nicole Russell said conservative women were victims of "cruel attacks" due to Mar-a-Lago face.[35] According to San Diego State University political science professor Ronnee Schreiber,[25]

"You have these folks who are trying to hyper-feminise the way they look, including using surgical procedures and so on, and yet are critical of people who are trying to express their gender identity in other surgical and medical ways to feel authentic, or to be authentic."

However, Schrieber warned against focusing on the appearance of women involved in politics, but said there was "more to unpack" to the question of why MAGA supporters favored the appearance.[25]

Reaction to Republican makeup trend

[edit]

Lambert posted her video, "Doing my makeup like the gorg maga girlies in my comments", to her TikTok feed on November 16.[41] Her technique involves: foregoing the usual application of moisturizer or primer; foundation that did not match the wearer's skin tone, usually being too dark; concealer in a tone several shades lighter than the makeup's base; liberal use of eyebrow pencil; avoiding of contouring and bronzer; the lightest possible eye shadow with heavy black eyeliner, and dry mascara on the eyelashes; and tame lipstick without any lip liner.[41][26] The video received 4.7 million views and many favorable comments. In an interview with Glamour two months later, Lambert emphasised the lack of matching and termed the eye makeup as a "raccoon-eye look."[3] The New York Times observed that the look is usually sartorially complemented by form-fitting clothing and conspicuous cross necklaces.[4]

In a resurfaced video reel of her makeup routine Karoline Leavitt, Trump's press secretary, had posted to her Instagram feed some time before taking the position, she appeared to lend Lambert's take on Republican makeup credibility by using some of the same techniques. She purposely used foundation darker than her skin tone and an overly dark contour stick. The video also showed Leavitt using her fingertips to spread her makeup around, as Lambert had speculated would be done.[18] The original video is no longer available,[18] but some excerpts have been used in online commentary.[42]

By the time Trump was inaugurated, Lambert's video had reached over 6 million views, and gained her followers including Jen Psaki, the former Joe Biden press secretary and now MSNBC host, and Jonathan Van Ness of Queer Eye for the Straight Guy. The media began to take notice, with The Washington Post running a story on the video as exemplifying Lambert's advocacy of "Regina George liberalism", named after the Mean Girls character—"when they go low we go mean".[43]

Look and public reaction

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One of Lambert's commenters called her take "the perfect tutorial for the mean girl to nurse pipeline." Others called it accurate.[26] Other outlets added their own disparaging takes on the look. "[S]pray tan contouring that looks like it was applied in the dark ... eyeliner that looks like it was applied during a bumpy car ride," Betches said (similarly, The Cut's Sam Escobar wrote that they "imagine[d] it being applied with the frenzied fervor of the creepy kid in every horror movie."[44]) Generally, "[t]he goal isn't to look good — quite the opposite. The makeup is meant to be jarring, exaggerated, and, well, a little ugly."[45] Lambert characterized the look to the Times as "Inappropriate unless you're on a pageant stage. And in that case, I would still do it differently."[4]

Rep. Rosa DeLauro, whose dyed hair was cited by conservatives as an example of "liberal makeup"

Some women, like Guardian columnist Arwa Mahdawi, worried that they might have unintentionally emulated the look.[6] Writing about the trend in The New York Times, Jessica Grose did not see any corresponding makeup style embraced by liberal or progressive women.[4] However, professional makeup artists who had done the faces of women on both sides of the political spectrum did report an embrace of softer styles, particularly the previously popular "clean girl" look. The beauticians who talked to HuffPost noted that women on liberal-aligned cable networks like CNN and MSNBC wore less visible makeup. One said that she had specific requests from liberal women to avoid making them look like "guests going on Fox", and thus avoids using bronzer on them.[46] The makeup artists interviewed by HuffPost had differing opinions, but many agreed that there was a distinctive Republican makeup style, one Noem and Leavitt were successful with.[46]

Another response was to suggest that this was more of an issue of younger women criticizing the makeup styles of middle-aged women than politics. "Many Republican women haven't updated their makeup trends since the 80s," one TikTok user said. "Younger generations see the stale and crunchy makeup and can see how it can progressively be improved upon, but these women are too stuck in their ways to listen."[2] However, other commentators noted in response that younger women such as Leavitt (whose use of the style has led to some questions as to whether she is as young as she says[44]) and 76-year-old Linda McMahon seem to embrace the look. "The common thread truly seems to be a penchant for far-right politics," observes Allure editor Kara McGrath.[47]

Some Republican women online responded by posting videos of supposed "liberal makeup", mostly consisting of piercings, neon-colored lipstick and non-natural hair dye colors, the latter often employed by Democratic Connecticut Representative Rosa DeLauro.[48] Not all the criticism came from the right. Colette Carbonara, a Columbia undergraduate writing in the Columbia Political Review, feared that it might alienate some voters who might otherwise support Democratic policies and candidates while lacking "real substance". Many of the critiques on TikTok, she noted, admitted that the style was more common and less political in 2016. "By engaging in this caricature, liberals reinforce the stereotype of themselves as urbane cultural elites who relish the opportunity to mock people from the South or rural areas whose makeup is, perhaps, slightly dated compared to the newest trends in wealthy, progressive cities." Carbonara also argued that the criticism wasted the opportunity to effectively use satire on Republican policies and worldview. and demonstrate empathy for voters they need to reach.[49] Conservatives also voiced criticism. Former Fox personality Megyn Kelly lambasted Noem over her appearance when accompanying Immigration and Customs Enforcement (ICE) agents on raids with "25 pounds of hair, only to be outdone by her 30 pounds of makeup and false eyelashes."[4]

Observers characterized the "Republican makeup" look as an embrace of visible effort made to improve and highlight one's appearance, connecting it to "Mar-a-Lago face", with clear use of Botox and plastic surgery in evidence on many women (and some men, such as former Florida Representative Matt Gaetz) at the 2024 Republican convention.[1][6][50][51] Dazed spoke with Elysia Berman, a beautician who said on TikTok shortly after the election that she had seen changes in beauty trends which for her foreshadowed the election results, even among celebrities not associated with Trump or Republican politics.[52]

The progressive magazine Mother Jones, noting how Noem, heavily made up and adorned with pearls and a Rolex watch, had accompanied ICE officers on a televised raid, described the overall look as aggressive, "like Trump's politics, ridiculously blunt".[50] The Cut agreed: "Overdone and underblended, it manages to be both frantic and calculated ... [making] the wearer look significantly older."[44] While not calling the look itself aggressive, Grose took note of the aggressive actions Mace, Noem and Leavitt had been associated with while wearing it.[4]

Other analyses drew connections between the politics of the Trump administration and its aesthetic. Mother Jones took note of Trump's long ownership of beauty pageants like Miss Universe as the most prominent indicator of his interest in other people's physical appearance,[50] regardless of gender.[53] He reportedly insists on a certain "central casting" look for the men who work for him,[54] that has been described as giving his male subordinates and associates "groomsmen vibes."[6] Anne Higonet, an art history professor at Barnard College, connects the overall MAGA aesthetic to "the idea that the surface of a policy is the only thing that matters."[50]

Like some of the HuffPost makeup artists, Higonet saw it as motivated less by aesthetics than by branding, as an indication of group identity.[46][50] "What makes this group of MAGA politicians powerful is that they are so immediately recognizable by outsiders as part of the conservative team", Grose agrees.[4] Trump is said to have chosen Noem for her DHS position because he wanted her face in television advertisements.[50]

Feminist critiques looked at the phenomenon through the lens of gender identity and relations, particularly the modern Republican Party's insistence on strict separation of gender roles. "For women," wrote Women's Wear Daily, "this means that hyperfemininity, including the routine use of makeup, is the only acceptable norm."[2]

Williams also finds this excessive use of makeup an ironic contrast with the transphobia prevalent among many of the women who wear it, since the time and effort involved in applying it shows that "[they] are the ones that are most doubled down on the performative dimension of gender."[2]

Identity Hunters saw Republican makeup as specifically political, and responsive to the male gaze on the political right. "In emphasizing domesticity, controlled sexuality, and beauty, this femininity in a way subjugates itself to the idealized female fantasy of the conservative man — a docile woman who submits and doesn't rebel."[51]

Florida congressman Matt Gaetz is a noted example of Mar-a-Lago face in a male

Individuals who have been described as having Mar-a-Lago face include:

  1. ^ a b Jensen, Emily (February 17, 2025). "What's up with 'Republican makeup'?". Glossy. Digiday. Retrieved July 28, 2025.
  2. ^ a b c d Malach, Hannah (February 20, 2025). "All About The 'Republican Makeup' Trend That's Taking Over TikTok". Women's Wear Daily. Retrieved July 28, 2025.
  3. ^ a b McNeal, Stephanie (February 18, 2025). "The 'MAGA Makeup' Trend, Explained". Glamour. Retrieved July 28, 2025.
  4. ^ a b c d e f g Grose, Jessica (May 7, 2025). "MAGA Beauty Is Built to Go Viral". The New York Times. Retrieved July 28, 2025.
  5. ^ a b Lipsky-Karasz, Elisa (March 17, 2025). "How the Maga beauty look swept America". Financial Times. Retrieved July 28, 2025.
  6. ^ a b c d e Mahdawi, Arwa (February 12, 2025). "What is 'conservative girl' makeup, and am I accidentally wearing it?". The Guardian. Retrieved July 28, 2025.
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  8. ^ Montgomery, Mimi (November 10, 2025). "D.C. plastic surgeons see surge in "Mar-a-Lago face" requests from Trump insiders". Axios. Retrieved November 12, 2025.
  9. ^ a b c d "Mar-a-Lago face: the Maga plastic surgery trend". The Week. June 13, 2025. Archived from the original on April 26, 2025.
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  11. ^ a b c Künne, Christoph (May 5, 2025). "'Mar-a-Lago Face': Die politische Ästhetik der visuellen Konformität". Docma (in German). Archived from the original on May 5, 2025.
  12. ^ a b c d e f g h i j k l m Werner, Kayleigh (April 26, 2025). "Mar-a-Lago face: The plastic surgery trend that's taking over Trump's inner circle". The Independent. Archived from the original on April 26, 2025.
  13. ^ a b c d e f g h Sancton, Julian (November 24, 2024). "Plastic Surgery Trend: Will 'Mar-a-Lago Face' Take Over D.C.?". The Hollywood Reporter. Archived from the original on February 13, 2025.
  14. ^ a b c d e f g Davis Smith, Jamie (June 2, 2025). "Plastic Surgeons Reveal How Much It Costs To Get A 'Mar-A-Lago Face'". HuffPost. Archived from the original on July 2, 2025. According to Dr. Matthew J. Nykiel, a board-certified plastic surgeon at SoCal Plastic Surgeons, Mar-a-Lago Face "refers to a recognizable combination of facial features and plastic surgery enhancements, often modeled after Ivanka Trump's signature look."
  15. ^ a b Marcotte, Amanda (March 24, 2025). "From 'Mar-a-Lago face' to uncanny AI art: MAGA loves ugly in submission to Trump". Salon.com. Archived from the original on April 26, 2025.
  16. ^ a b c d e Oh, Inae (March 17, 2025). "In Your Face: The Brutal Aesthetics of MAGA". Mother Jones. Archived from the original on March 26, 2025.
  17. ^ a b Vittert, Leland (May 30, 2025). "'Mar-a-Lago Face' becoming popular in plastic surgery". NewsNation. Archived from the original on August 7, 2025 – via MSN.com.
  18. ^ a b c Grant, Stacey (March 19, 2025). "Karoline Leavitt Falls Victim To 'Republican Makeup' Trend Cliche In Throwback Beauty Video". The List. Static Media. Retrieved July 28, 2025.
  19. ^ a b c d e Koon, Wee Kek (November 29, 2025). "Trump insiders' 'Mar-a-Lago faces' echo Chinese elites' unhealthy efforts to please a king". South China Morning Post. Archived from the original on December 17, 2025.
  20. ^ a b Friedman, Vanessa (May 12, 2025). "Can I Wear a Sheath Dress Without Looking Like a MAGA Woman?". New York Times. Archived from the original on May 13, 2025. No matter what they wear, however, they are never anything but a Trump woman, even before they get to policy. There is actually a name for how they look: 'Mar-a-Lago face,' after the Trump golf club that is home to so many of those sporting the look. Which also involves 'conservative girl makeup.'
  21. ^ a b c d e f g h i "Botox, faux cils et longs cheveux blonds: dans l'univers des femmes MAGA" [Botox, false eyelashes and long blonde hair: in the world of MAGA women]. Le Journal de Montréal, Agence France-Presse (in French). November 10, 2025.{{cite web}}: CS1 maint: url-status (link)
  22. ^ a b c d e f g h i j k Velasco, Margarita (August 12, 2024). "La cara Mar a Lago o cómo la medicina estética ha deformado la cara del equipo de Trump" [The Mar-a-Lake face, or how cosmetic medicine has deformed the faces of the Trump team]. El Confidencial (in Spanish). Archived from the original on December 8, 2024. El revuelo surgió cuando Matt Gaetz se colocó tras el atril con una nueva cara, en la que sus altísimas cejas y sus pletóricos pómulos encendieron las alarmas del retoque estético, tanto para los expertos como para los profanos. Gaetz, que tuvo que renunciar a su nombramiento como fiscal general de Trump por sus escándalos sexuales, rompía con las normas canónicas y no escritas de los cambios físicos en política y se marcaba un 'Extreme Makeover' de reality. Es decir, se hacía una nueva cara.
  23. ^ a b c d e f g h i Paudice, Allesandra (May 4, 2025). "Mar-a-Lago face, il trend di medicina e chirurgia estetica nell'era MAGA di Trump" [Mar-a-Lago Face: A Trend in Cosmetic Medicine and Surgery in Trump's MAGA Era]. Vanity Fair Italia (in Italian). Archived from the original on December 17, 2025.
  24. ^ a b Tümer, Melike (November 15, 2025). "'Mar-a-Lago yüzü' trendi yükselişte: Herkes Trump'ın yakınları gibi olmak istiyor" [The 'Mar-a-Lago face' trend is on the rise: Everyone wants to be like Trump's close associates.]. Habertürk (in Turkish). Archived from the original on December 18, 2025.
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