What is Formo?
Formo makes analytics simple for DeFi apps so you can focus on growth. Get the best of web, product, and onchain analytics in one place. Understand who your users are, where they come from, and what they do onchain.
Next Steps
Key Features
Product Analytics
Unified web and product analytics designed for crypto product and marketing teams:
- 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
- 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
- 🏃➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
- 📈 Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI.
Wallet Intelligence
Identify and activate your high-value users with unified user profiles:
- 🕵️♂️ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
- 👥 Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention.
- 🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.
Token Gated Forms
Launch waitlists, forms, and surveys for your community:
- 🔐 Token gating. Capture wallet data, token balances, attestations, and other onchain signals.
- ✅ Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more.
- 🎨 Template library. Choose from a variety of form templates or build your own.
Privacy Friendly
Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
- We do not collect any personal data. We do not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user.
- The data we collect belongs to you. We don’t share the data with third parties.
Here’s a comparison of how Formo compares to other analytics tools:
| Data point | Formo | Google Analytics 4 | Plausible | Umami |
|---|---|---|---|---|
| IP address stored | No | Yes (anonymized) | No | No |
| Device fingerprinting | No | Yes | No | No |
| Third-party cookies | No | Yes | No | No |
| Full user-agent stored | Yes | Yes | No | Yes |
| Cross-site tracking | No | Yes | No | No |
| Requires cookie consent banner | No | Yes (in EU) | No | No |
| GDPR-compliant by default | Yes | No (requires configuration) | Yes | Yes |
| Open source SDK | Yes | No | Yes | Yes |
| Self-hostable | No | No | Yes | Yes |
| Blockchain-native analytics | Yes | No | No | No |
See what we collect. Formo collects as little information as is necessary to give you actionable analytics for onchain apps.
Open Source
The Formo SDK is fully open source. Contributions are welcome!