What is Formo?
Formo is analytics and attribution for DeFi apps: web, product, and onchain analytics in one place.
The analytics and data platform for DeFi.
Formo is a unified product analytics, marketing attribution, and wallet intelligence platform built for crypto and DeFi apps. It helps product, growth, and marketing teams understand the complete user journey, from the first website visit to transactions, retention, and revenue. Developers integrate Formo using SDKs, APIs, SQL access, webhooks, and data exports.
Key Features
Product Analytics
Unified web and product analytics designed for crypto product and marketing teams:
- 📊 Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, revenue, and retention. Measure product engagement and growth over time.
- 🎯 Marketing attribution. Identify the channels and campaigns that drive real onchain activity. Understand where top users come from and measure ROI.
- 🏃➡️ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
- 📈 Charts and dashboards. Build custom charts and reports with SQL or AI.
Wallet Intelligence
Identify and activate your high-value users with unified user profiles:
- 🕵️♂️ Wallet profiles. Turn anonymous wallets into user profiles based on onchain and offchain data. Track usage of specific, high-value wallets on your crypto app.
- 👥 Audience insights. See your audience’s Sybil scores, top apps, tokens, chains, net worth, revenue, and retention.
- 🤩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, and in-app activity.
Token Gated Forms
Launch waitlists, forms, and surveys for your community:
- 🔐 Token gating. Verify wallets, token balances, proof-of-personhood, and more.
- ✅ Verify socials. Verify X, Discord, Farcaster, and Lens handles.
- 🎨 Template library. Choose from a library of form templates or build your own.
Privacy Friendly
Formo is designed with privacy in mind: no third-party cookies, no personal data collection.
- No personal data is collected. Formo does not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user.
- The data we collect belongs to you. No data is shared with third parties.
Here’s a comparison of how Formo compares to other analytics tools:
Formo collects as little information as necessary to analyze onchain apps. See what we collect.
Open Source
The Formo SDKs (web, mobile, and server-side SDKs) is fully open source and available on Github.