Discovery and engagement tools | Amazon Appstore Developer Portal

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Drive app discovery and engagement

Services for building engaging customer experiences

Services and APIs

Amazon Device Messaging

Send notifications to users on Fire devices that run your app.

Message types


Select from data messages, notification messages, or data and notification messages when building your push notification.

Learn more ❯

Amazon Device Messaging

Send notifications to users on Fire devices that run your app.

Message types


Select from data messages, notification messages, or data and notification messages when building your push notification. 

Learn more ❯

Delight your users

Create immersive, streamlined experiences for accessing and using your apps.

Login With Amazon


Simplify user management and customer login by leveraging their existing Amazon accounts.

Learn more ❯

Simple Sign-in


Eliminate the need for customers to remember and manually type their login credentials when logging into your app on multiple devices.

Learn more ❯

Amazon Pay


Provides buyers with a secure, trusted, and convenient way to sign in and pay for purchases by using their Amazon credentials.

Learn more ❯

Amazon Incentives API


Offer Amazon gift cards as prizes or incentives with no program fees or expiration dates.

Learn more ❯

Delight your users

Create immersive, streamlined experiences for accessing and using your apps.

Login With Amazon


Simplify user management and customer login by leveraging their existing Amazon accounts.

Learn more ❯

Simple Sign-in


Eliminate the need for customers to remember and manually type their login credentials when logging into your app on multiple devices.

Learn more ❯

Amazon Pay


Provides buyers with a secure, trusted, and convenient way to sign in and pay for purchases by using their Amazon credentials.

Learn more ❯

Amazon Incentives API


Offer Amazon gift cards as prizes or incentives with no program fees or expiration dates.

Learn more ❯

Get your content discovered

Expand customer reach and drive engagement.

Alexa for Video Publishers


“Alexa, find dramas.” Let customers find, consume, and control video content using just their voice. 

Learn more ❯

Recommendations on Fire TV


Get noticed on the Fire TV home screen with the “Recommended By Your Apps” row.

Learn more ❯

Fire TV ads


Build an ad campaign in just a few minutes to promote your app through Sponsored Display on Fire TV.  

Learn more ❯

Get your content discovered

Expand customer reach and drive engagement.

Alexa for Video Publishers


“Alexa, find dramas.” Let customers find, consume, and control video content using just their voice. 

Learn more ❯

Recommendations on Fire TV


Get noticed on the Fire TV home screen with the “Recommended By Your Apps” row.

Learn more ❯

Fire TV ads


Build an ad campaign in just a few minutes to promote your app through Sponsored Display on Fire TV.  

Learn more ❯

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