October 12, 2004

1 min read Original article ↗

People lie on surveys and focus groups, often unwittingly

Raymond Chen

Raymond Chen

Philip Su's discussion of early versions of Microsoft Money triggered a topic that had been sitting in the back of my mind for a while: That people lie on surveys and focus groups, often unwittingly. I can think of three types of lies offhand. (I'm not counting malicious lying; that is, intentional lying for the purpose of undermining the results...