Email Design • Email Marketing and Andrian Valeanu • Updated: November 19, 2025 • 9 minutes READ
The third quarter has begun, and August falls right in the middle of sun-soaked adventures and back-to-business preparations. This is the time email marketers strategize on engaging their subscribers before trends change for fall.
So, we’ve compiled a list of the best August newsletter ideas for all those marketers who are struggling to find the perfect design and content inspo for this month.
Here is our August email guide with ideas, a calendar, and examples to maximize event marketing for enhanced user engagement and increased revenue.
Here’s an updated August newsletter calendar to help you keep your subscribers engaged throughout the month.
August is not a month filled with holidays, but it does have some important events worth celebrating. So, let’s see how you can use each of them to engage your subscribers through August email newsletters:
1. International Cat Day
This is a joyous occasion for cat lovers. And pet niche brands can make the most of it by cherishing the unique bond between humans and their cat friends.
You can launch special discount deals on cat-themed goods or promote your newly launched pet care products.
Here’s how you can take advantage of this day, depending on your industry:
- Retail shops and e-commerce sites can feature their top cat-related products or run a special discount for customers who purchase cat-themed items.
- Travel and hospitality brands can invite customers to relax and book last-minute getaways with their pets, including cats.
- Beauty and wellness brands can promote care products for cats with a “treat yourself and your little ones (cats)” vibe in their newsletters.
Subject Lines
Try these catchy email subject lines for Cat Day:
- The Cat’s Out of the Bag with 15% Off
- Meow or Never! Shop Our Cutest Picks Today
- Your Workout Just Got Paws-itively Better
An Example Email Template for International Cat Day
If you’re selling cat furniture, a neutral-themed design is perfect for displaying your products. But if you want to give cute kitty vibes, try this template below. It’s the purr-fect place to start. It has bold colors and playful cat motifs, which are just right for capturing the spirit of Cat Day.
Email template from Freepik
2. International Youth Day
This day is dedicated to celebrating the energy and charm of youth. So, your email newsletter should be right on point with a design and copy that inspires your young target audience.
Here are some campaign ideas that you can use to target Gen Z, depending on your industry:
- EdTech platforms can share free resources to encourage young achievers or promote back-to-school discounts.
- Lifestyle and beauty brands can launch a youth-inspired campaign that promotes self-care products for students and teens.
- Fashion brands can release a streetwear collection targeting youth that channels Gen Z vibes or host a contest where young designers submit their ideas.
Subject Lines
Since it’s all about youth, your subject lines should speak Gen Z’s language. Try something like:
- Main Character Energy Starts Here
- 20% Off Inside For the Bold & Brilliant
- No Cap-You’re the Future
Tip: Add bold emojis in your subject lines to make them pop in cluttered inboxes.
An Example Email Template for International Youth Day
This back-to-school template design is best for educational institutes to send out to their young students:
Edit this email template in Postcards
3. National Relaxation Day
This day is a great opportunity for any brand to mix their magic with summer relaxation vibes. You can use it as the perfect excuse to encourage your subscribers to slow down and treat themselves with your products or services.
Here’s how you can give a feel-good angle in this day’s newsletter:
- E-commerce brands can create a relaxation day discount campaign that features cozy products like candles or sofas.
- Food and beverage companies can promote their products in a captivating style with chilled beverages to convey a sip, relax, and repeat energy.
- Nonprofit organizations can share mental wellness resources or tips to calm people amid the chaos.
Subject Lines
Make your subject lines feel personal so your readers instantly connect and feel inspired to relax. We have some good options for you:
- Let’s Pause Together
- Escape the Noise (Even Just for the Weekend)
- Unwind with These 3 Easy Stretches
An Example Email Template for National Relaxation Day
This layout has the best visual theme to entice relaxation and adventure feelings among viewers:
Edit this email template in Postcards
But we also have this option. And it’s perfect for travel and getaway brands to give a relaxing feeling:
Edit this email template in Postcards
4. National Couple’s Day
Celebrate love and connection in your newsletter on this beautiful day. It’s a great chance to spotlight duo-friendly products, services, or experiences and give your subscribers a reason to click through and share the love.
Here’s how you can use this day as an opportunity to market your brand:
- Jewelry and gift shops can feature a couple’s collection with their most beautiful pieces.
- Dating apps can share tips or advice to maintain a healthy relationship with your partner.
- Restaurants can offer discounts on couple deals or coupons for this special day.
Subject Lines
Here are some heartfelt subject line ideas for couples’ day:
- Two Hearts. One Perfect Gift 💍
- His & Her Favorites, All in One Place
- Glow Together This Couple’s Day
Example Email Templates for National Couple’s Day
This layout has a perfect color combination that exactly matches Couple’s Day romantic vibes:
Edit this email template in Postcards
But this one’s even better because it has the right image placement with the right content blocks that align perfectly with Couple’s Day:
Edit this email template in Postcards
5. World Photography Day
World Photography Day is all about storytelling and creativity, which is the whole point of marketing. So, all types of brands can use this day to fascinate customers, even if you’re not selling cameras.
Here’s how:
- SaaS and tech companies can highlight photo editing software or professional guides for enhancing photos, so people can capture the perfect shots.
- DIY brands can promote printable photo albums or invite customers to share their art.
- Travel and hospitality brands can feature destinations with the best photo spots in their resorts or holiday locations to promote travel packages.
Tip: Encourage people to share their content with CTAs like “Share Your Shot” or “Tag Us in Your Best Shots.”
Subject Lines
On Photography Day, you should feature subject lines that excite readers like these:
- Say Cheese 📸 Your Style Deserves the Spotlight
- Where Will Your Camera Take You?
- Frame Your Favorite Moments
An Example Email Templates for World Photography Day
This template’s immersive design is best for encouraging photography lovers to pick up their cameras and shoot the best moments:
Edit this email template in Postcards
6. National Waffle Day
Waffles are a beloved American classic, whether for breakfast, lunch, or even dinner. With deep roots in U.S. history, this day is all about celebrating their sweet, golden goodness. It’s the perfect opportunity to capture attention with engaging, quirky copy and offer some mouth-watering waffle-themed deals.
Here are some ways to use this day in your email newsletters:
- Food brands can promote the best Waffles on their menu with a discount or limited-time offer.
- Wellness brands can encourage a slow morning routine with breakfast tips on how to make waffles healthy.
- Retail stores can create deals on waffle ingredients to sell their cozy breakfast-themed items.
Subject Lines
Try to use sweet and savory words in your subject lines like this:
- This Sale Is Stacked (Like Your Waffles)
- Where Can You Get Waffles and Wellness? Look Below!
- Our Creative Fuel Formula is Coffee, Waffles, & You
An Example Email Template for National Waffle Day
This is a fun food-themed email template. You can customize this with Waffle-specific visuals and copy to meet the Day’s vibes:
Edit this email template in Postcards
7. Women’s Equality Day
Women’s Equality Day is a powerful opportunity for brands to show their support and target the female demographic. Whether you own a startup or a big enterprise, you can use this day as an authentic way to connect with your audience through a dedicated newsletter.
Here’s how:
- Designer apparel brands can display clothing designs for women and offer discounts on them.
- Tech startups can celebrate women in tech by featuring their female workforce or showing tech products developed by women.
- Beauty and skincare brands can focus on women’s empowerment by promoting self-care products with limited-time discounts on this day.
Subject Lines
Use upbeat language in your subject lines to connect with your female audience:
- Styled by Her 👗
- Women Who Code, Build, and Lead
- Learn from the Women Leading Change
An Example Email Template for Women’s Equality Day
Check out this template below. It features radiant visuals and soft hues that complement the message of Women’s Equality Day:
Edit this email template in Postcards
8. National Beach Day
National Beach Day is the perfect opportunity to give your subscribers one last sun-soaked moment before summer comes to an end. You can use this day to promote products, services, or experiences that give those laid-back beach vibes.
You can even launch a bright, seasonal email campaign to drive engagement and bring that end-of-summer energy to life, no matter what your niche is.
Try ideas like these depending on your industry:
- Swimwear brands can launch a new beachwear collection or promote their best-selling styles with vacation-ready designs.
- Travel and hospitality companies can spotlight hotel packages or staycation discounts for their customers.
- Kid brands can share kid-friendly and safe beach activities with a splashy theme.
Subject Lines
Give an energetic message directly in your subject lines like this:
- Beach, Please! Your Summer Fit Is Here
- Sun, Skin, and Self-Care Must-Haves
- Your Perfect Beach Escape Starts Here
An Example Email Template for National Beach Day
You can customize this clean, modern design with striking imagery of beaches, bikinis, martinis, or anything that resonates with your campaign’s message:
Edit this email template in Postcards
Tips to Make Your August Emails Perfect
A successful August campaign is one that captures the mood of the moment. That’s why you should use visuals that blend the warmth of summer with hints of fall on the horizon.
But how do you do it?
Here are some design tips to help you strike that perfect seasonal balance in your email newsletter:
Use Seasonal Color Palette
Color psychology drives emotion, and for August, the mood is set for late summer. Your newsletter can portray that with these colors:
- Burnt orange, golden yellow: It evokes warmth, sunset vibes, and energy for a back-to-work routine.
- Deep blue and aqua: Shades of blue channel the beach and calm energy.
- Lavender, coral, soft pinks: Light and floral hues like these are perfect for chivalrous days that fall in August, like Couples Day, Waffle Day, and International Youth Day.
Give a Chance to Creative Typography
August has unpredictable weather, but that does not stop people from enjoying the last days of the vacation season. Although a back-to-school atmosphere started to prevail, people still feel relaxed and cheerful.
That means you need fonts and typography that give positive vibes and keep your users energetic.
- Playful script fonts like Pacifico, Lobster, or Dancing Script are perfect for August’s playfulness and add fun to designs.
- Retro styles, such as bold serif typefaces, faded pastel color palettes, grainy textures, and 70s-inspired patterns, evoke nostalgia for the fading vacation season.
- Chalkboard or calligraphy fonts fit perfectly with back-to-school themes.
Add Relevant Visual Motifs
The best thing businesses can do to choose the right motifs for their August email designs is to analyze their target audience and their interests.
Here are some ideas you can go with:
- Beach, BBQ, picnic, or travel photos for a sunny, casual mood.
- Notebooks, backpacks, and classroom icons for back-to-school and laptops, office tables, coffee, etc, for back-to-office.
- Seasonal transitions (fall leaves and ice cream cones) for a modern twist.
Every element from font to color to imagery should feel intentional. Remember that you’re not just selling a product, you’re selling a vibe and a reason to click.
Ask yourself: Does my email feel like August?
If the answer’s yes, you’re already halfway to better results. But if you need a shortcut, start with a pre-built email template and tweak the colors, copy, and images to bring your August campaign to life.
Customize Responsive Email Templates for August
August is one of the customers’ favorite periods: bright, vibrant, hot, relaxed, and lazy. Any brand can use the vibrant energy of summer and the anticipation of the upcoming season to create and send cheerful newsletters that attract and engage readers.
FAQs
Your August newsletters will look and feel interesting if you add seasonal charm to them with visually bright, late-summer hues. You can use playful fonts and aesthetic vector art or motifs to grab attention.
August is the time for back-to-school vibes. So, you can share relevant tips, discounts on class supplies, and cheerful messages to help students gear up for their daily routine with a warm and organized tone.
You can promote your newsletter on social media or websites. A great way to do this is to add visible banners on your website that encourage viewers to “subscribe.” Alternatively, you can share posts on social media to educate your audience about your newsletter and encourage them to subscribe.