Resisting Capitalism’s Shoulds

3 min read Original article ↗
A confused raccoon looking at a selection of headwear
Image credit: Joe Groove

I’ve been feeling pretty mad about capitalism lately.

One of the core things I’ve been angry about is realizing that capitalism is a huge source of “shoulds” and fake productivity. The goal of capitalism is to keep us running, keep us consuming, and to distract us from what is actually meaningful to us as human beings.

The goal of capitalism is maximal utilisation, but it’s a pretty horrible thing for a human being to be maximally utilised. And, if you allow your day job to maximally utilize you (or close), that leaves very little left for you to think about how that job fits into the broader picture of your life – or career.

In this era of tech, the premise of job stability has been broken. We’ve all seen the layoffs. The shift to more hostile employment conditions, whether it’s RTO (return to office) or longer working hours. The other thing that has been broken is the idea that if you don’t like your current job, you can just go and get a better one. The market is tough

I’m mad at capitalism, but like most of us, I still need to live under capitalism.


For the past year, my friend Jean and I have been talking regularly about what this era of tech means. How perhaps the things that have always been true (your job won’t love you back) are truer than ever, and the need for tech workers to develop a better set of coping skills than “find a new job”.

We wanted to find a way to make some of the benefits of 1:1 coaching accessible to a broader audience, in a format that is more accessible – something that was needed for our collaboration, given that Jean lives on the West Coast, and I live in Ireland.

The course we came up with is the course we wish we’d had, in a format that we hope makes it easier to fit into your life – wherever that is, and however that looks like.

Each module lasts two weeks. You get a document outlining the concepts, and a podcast we recorded together about how this has shown up in our own lives and careers. Then there are some exercises to work through, that you can submit and get feedback on from us.

It’s async, self directed, and carefully and deliberately cut down to try and help you use the time you have well. If you can carve out 45 minutes a week for 8 weeks, we believe you’ll come out of it feeling more grounded in what you want, what your values are, how you want your career to fit into your life – ready to push back and be more deliberate when it comes to what capitalism expects from you. 

Early bird pricing runs through the end of the year. We’d love you to join us. More at: driyourcareer.com