Bombardier's CSeries aimed to challenge Boeing and Airbus. Costs exploded from $2B to $8B. A steep discount to Delta triggered Boeing's 300% tariff. In 2018, Bombardier sold the program to Airbus for $1, ending their commercial aviation dreams and retreating to business jets alone.
12 min read
Tesla was at a crossroads in February 2024, with a tough decision ahead. They had to choose between producing the Model 2 or investing in the Robotaxi. Musk chose the Robotaxi. Read why.
11 min read
When Ferrero Rocher paid $3.1B for W.K. Kellogg, investors made out—but was it a good buy? We explore Kellogg's history, its split into Kellanova and W.K. Kellogg, and who bought them. One deal makes sense. The other is jamming chocolate into breakfast aisles for no clear reason.
9 min read
Read about Philz Coffee’s journey and how the mechanics of venture capital led many employees to buy into a dream only to watch it dissolve into nothing.
8 min read
When Linqto filed for bankruptcy in July 2025, it was a warning to anyone working in regulated industries: some corners can’t be cut.
7 min read
Sycamore Capital's private buyout of Walgreens shows how strategic missteps brought Walgreens low.
7 min read
Skechers recently made headlines after being acquired by 3G Capital for $63 per share. Media coverage was quick to connect the buyout to U.S.–China tariffs. This story, in my view, misses the real point.
7 min read
Hermès and LVMH are both luxury powerhouses with deep French roots going back to the 19th century. They have grown over the last 20 years, setting trends and influencing the industry’s direction. In this newsletter, I’ll explain what makes the difference.
8 min read
Firms are scrambling to respond to Trump's Tariffs. The uncertainty of the tariff regime adds extra challenge. In this article, we build three successive problems and solve them using fundamental building blocks.
6 min read