What are the favorite marketing blogs?
To determine the favorite and effective marketing blogs, it is important to understanding the following–
- The evolution of marketing over the years (See graphic)
- Types of Marketing
- Marketing Processes & Objectives
Marketing has changed over the years, so understanding the above listed variables, will help determine which blogs are best and effective for your marketing. 2.
1.The Evolution of Marketing (Digital vs Offline) – Marketing has changed over the years. To see the graphical representation of this change, see A (Kind of) Brief History of Marketing (Infographic) by Kathleen Davis
https://assets.entrepreneur.com/article/kind-brief-history.jpg?_ga=2.46876391.1
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- Marketing has become segmented, highly specialized and technically programmatic. This is of necessity in order to enable expertise and expediency. Some of these may overlap, but these are just a few of the areas of marketing specialization –
- Content Marketing
- Search Marketing
- Mobile Marketing
- Social Media Marketing
- Word of Mouth Marketing
- Relationship Marketing
- Influencer Marketing
- Cause Marketing
- Direct Marketing
- Niche Marketing
- Email Marketing
- Video Marketing
- Digital marketing
- Personalized Marketing
- Loyalty Marketing
- Affiliate Marketing
- More
3.Marketing Technologies & Strategies –
With significant revenues now coming from ecommerce, streaming and cloud based services, most businesses are now having to automate their marketing activities (with marketing software – a class of software called Martech) in order to be more efficient and to extract better business insights from data analytics generated from marketing activities. As a result, there’s operational need for automation and technology/software based marketing solutions.
For the purpose of this research, we will categorize these marketing blogs based on the following criteria –
- Size of the marketing blog audience (Audience)
- Backward looking (review) or forward looking (How to strategies)
- Marketing process implementation or marketing software solution (Technology)
- Frequency of content postings
- Type of marketing blog
- Number of Facebook Fans & Twitter Followers
So here are a few of my favorite marketing blogs based on the criteria discussed above
- Facebook Fans 1,488,875; Twitter Followers 775,612
- Frequency of posts: ~9 per week
- HubSpot is a marketing software provider to manage SEO, marketing automation, social media and email marketing. HubSpot also operates a leading marketing blog
- Facebook Fans 498,241; Twitter Followers 482,629
- Frequency of posts: ~6 per week
Tips & tricks on how to manage social media marketing to increase sales and how to use Facebook, Pinterest, Twitter and LinkedIn to improve branding
- Facebook Fans 351,777; Twitter Followers 621,373
- Frequency of posts: ~7 per week
- Seth Godin is an expert marketer and his blog shows that. Every marketing manager should subscribe to his blog. He provides “how to” guide on putting your customers first.
- Facebook Fans 240,995; Twitter Followers 514,827
- Frequency of posts: ~4 posts per week
- The Moz marketing blog provides tips on SEO search optimization, social media and content marketing.
- Facebook Fans 127,678; Twitter Followers 389,332
- Frequency of posts: ~15 per week
- The marketing blogfor marketers by a network of marketers. MarketingProfs is always up to date with insightful content.
- Facebook Fans 182,033; Twitter Followers 413,199
- Frequency of posts: ~28 per week
- SEO expertise has become quite specialized. Search Engine Land offers search engine optimization (SEO) tutorials, how to guides, expert analysis, tips & tactics for search marketing.
- Facebook Fans 84,276; Twitter Followers 798,823
- Frequency of posts: ~2 per week
- Social media marketing tips and tactics. Well thought out how to guides on social media marketing implementation.
- Facebook Fans 163,594; Twitter Followers 176,479
- Frequency of posts: ~56 per week
- Marketing Land covers the marketing technology (or Martech) and explores how to programmatically automating the process of managing your social media, search marketing, mobile and email marketing.
- Facebook Fans 39,351; Twitter Followers 254,878
- Frequency of posts: ~3 per week
- Offers 0nline marketing tactics and strategy including digital marketing, data analytics and inbound marketing from industry experts.
10.Content Marketing Institute
- Facebook Fans 123,308; Twitter Followers 209,615
- Frequency of posts: ~7 per week
- Content marketing tips and strategies
11.Brian Solis
- Facebook Fans 39,513; Twitter Followers 278,012
- Frequency of posts: 1 per week
Brian is a digital analyst, anthropologist, and futurist. He helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies that enable businesses to adapt to new connected markets from the inside out.
- Facebook Fans 166,485; Twitter Followers 140,849
- Frequency of posts: ~6 per week
- Marketing blog with tips & best practices on digital marketing, email marketing, marketing automation, lead generation, & marketing ROI.
- Facebook Fans 41,180; Twitter Followers 186,614
- Frequency of posts: ~6 per week
- Offers how-to and marketing strategy guides on search engine optimization (SEO), search engine marketing (SEM) and social media marketing. News,
- Facebook Fans 160,869; Twitter Followers 154,785
- Frequency of posts: ~21 per week
- Focused on latest search industry news, the best guides and how-tos for the SEO and marketer community.
- Facebook Fans 290,332; Twitter Followers 35,285
- Frequency of posts: ~3 per week
- Offers tips and tactics on leveraging available marketing data and trends, and implementing analytical strategies.
16.Econsultancy
- Facebook Fans 49,236; Twitter Followers 235,969
- Frequency of posts: ~28 per week
- Digital marketing expertise
17.Occam's Razor by Avinash Kaushik
- Facebook Fans 43,209; Twitter Followers 181,176
- Frequency of posts: ~1 per month
- Avinash Kaushik is the go to expert on Google Analytics. His blog offers in-depth how-to guides and information on web metrics and digital marketing.
- Facebook Fans 32,292; Twitter Followers 116,594
- Frequency of posts: ~9 per week
- Duct Tape Marketing is both a how to system and strategies as well as consulting services provider.
- Facebook Fans 8,821; Twitter Followers 55,021
- Frequency of posts: ~2 per week
- Marketing Sherpa blog offers well researched resources on internet marketing, email marketing and search engine optimization.
20.cmo.com
- Facebook Fans 17,211; Twitter Followers 84,755
- Frequency of posts: ~15 per week
- Offers marketing tips, insights, expertise, and strategies on how to deliver customer digital experiences.
21.UnMarketing
- Facebook Fans 63,029; Twitter Followers 184,888
- Frequency of posts: ~4 per month
- Building marketing relationships.
22.Content Marketing Institute
- Facebook Fans (data not available)
- Frequency of posts: ~1 per day
Are you wondering what content marketing is (and isn’t)? Are you trying to figure out how to get started or how to justify a content budget within your organization? Or maybe you are already working with content marketing… but you want to get better results while having more fun?
23.SEMrush
- Facebook Fans (data not available)
- Frequency of posts: (data not available)
Online marketing is never simple. But marketing tools should be! SEMrush originated as an in-house toolkit that was used for their own marketing efforts. And ever since, we've been putting all our knowledge and experience in the field into making the most efficient and enjoyable service for online marketing specialists out there.
24.Ogilvy & Mather
- Facebook Fans (data not available)
- Frequency of posts: (data not available)
- Ogilvy is synonymous with excellence in advertising.
25.Pardot B2B Marketing Automation
- Facebook Fans 30,338; Twitter Followers 66,674)
- Frequency of posts: (2 per week)
Offers marketing software automation (by Salesforce) that allows marketing teams to create, deploy, and manage online marketing campaigns. 26.
- Facebook Fans 61,592; Twitter Followers 34,143)
- Frequency of posts: (2 per week)
- AWeber offers both how to guide on email marketing as well as an email marketing service used by over 120,000 small businesses.