You built the hard part.
You made something worth selling. A product, a service, a creative offering. You know it's good.
But building the thing and finding people to buy it are completely different skills. You've probably tried some marketing — posted on social media, maybe ran an ad, told friends. It hasn't worked the way you hoped.
You don't need another course. You don't need a template with blanks to fill in. You don't need a $200/month tool with a learning curve.
You need someone to do the research and hand you a plan.
What's in your plan
Who your best customers are
Described in language you can act on, not marketing jargon. Where they are, what they care about, what would make them buy.
What problems they're trying to solve
The specific frustrations that make your product the answer, ranked by urgency.
Where to find them
Specific channels, communities, and platforms where your customers already spend time.
What to say to get their attention
Messaging angles tailored to each customer type. Not vague "value propositions" — actual words you can use.
Who else is out there
The competitive landscape: who your alternatives are, how they position themselves, and where you stand out.
What to do first
A prioritized action plan that assumes you're one person with limited time. Do this first, then this, then this.
Not a template. Not generic advice. A plan researched and written for your business.
See exactly what you'll get
Each plan is 15–20 pages of real research. Browse three samples.
Heirloom Woodcraft
Go-to-Market Strategy Report
Executive Summary
Ideal Customer Profiles
Competitive Landscape
20 pages
Sample plan — Physical Product
Heirloom Woodcraft
Custom cutting boards & kitchen woodwork
What's inside
- Executive Summary
- Ideal Customer Profiles — 4 segments identified
- Competitive Landscape — positioning vs. John Boos, Williams Sonoma, Etsy makers
- Channel Strategy — 5 channels, prioritized
- Messaging & Positioning
- Experiments & First Moves — 4 experiments with success metrics
- Action Plan & Timeline
More samples — every business type gets the same depth.
Service
GreenLight Bookkeeping
Bookkeeping & tax prep for freelancers
- Your buyer
- Freelancers who've outgrown TurboTax
- Your channel
- Freelancer Facebook groups, coworking spaces, your own clients
- First move
- Launch a $100 referral credit with your 18 existing clients
SaaS
FeedbackPulse
Embeddable feedback widget for SaaS teams
- Your buyer
- Indie SaaS founders tired of feedback chaos
- Your channel
- Indie Hackers, r/SaaS, Product Hunt
- First move
- Publish your founder story with an email capture checklist
“
Your marketing document… I spent 3 weeks to get part of the way to what is in your document. You found many of the same research, but you also have some new things I need to look into.
”
— Sarah, independent photographer
How it works
1
Tell us about your business
Answer a few questions about your project, and what you've tried so far. Takes about 10 minutes.
2
We do the research
Using AI deep research and old-fashioned elbow grease, we analyze your market, identify your best customers, and create an action plan in 2 - 4 hours that would normally take weeks to do yourself.
3
Get your plan
Receive a professionally written marketing plan you can start acting on today. Delivered as a .docx you can read, share, and mark up.
What Cantrip is not
Not a course. We don't teach you marketing over 8 weeks. We hand you a finished plan.
Not a template. Fill-in-the-blank worksheets are generic by definition. Your plan is researched for your specific business.
Not a SaaS tool. No dashboard, no login, no monthly fee. You pay once and get a document.
Not startup advice. We don't assume you have a team, a budget, or a desire to raise funding. We assume you're one person building something real.
I've been where you are
I'm Austin, based in Seattle. I left big tech four years ago to build my own thing. I knew how to build — but I hit a wall. I had no idea how to find customers for what I was making.
I spent years figuring it out — the research, the positioning, the channels that actually work. Along the way I helped other people do the same, turning side projects into real businesses.
Cantrip is that process, streamlined into a plan I can hand you today.
$299. One time. Your plan.
Much cheaper than three weeks of your time.
100% money-back guarantee. Not happy with your plan? Email us for a full refund.
Questions? austin@cantrip.ai