Is there a business behind the business?
Visible contact details, policies and business information that should leave a trail.
Sniff out bullshit AI sites.
BullSniff researches the public website behind an unfamiliar store or business—looking for invented history, circular proof, suspicious reviews and claims that outrun their receipts.
A convincing website is now cheap. A real business is not.
AI can produce a polished shop, a founder story and fifty delighted customers before lunch. BullSniff looks for the bits that are harder to fabricate—across the site, not just whichever page you happened to open.
Read the practical guide to spotting AI-generated websitesWhat it checks
Do the customers look invented?
Testimonials with vague identities, repeated portraits and little context.
Do the reviews come with receipts?
Ratings on the page with no link to a recognised independent review profile.
Does the copy smell machine-made?
Generic AI sales language, proof-shaped claims and pressure tactics doing the heavy lifting.
Do the independent receipts know each other?
Public registration dates and nameservers that make supposedly separate evidence sites look less separate.
Is one friendly customer doing all the heavy lifting?
Broad service catalogues supported by one case study, private dashboards or the same named people across portfolio sites.
A typical sniff
The site says “trust us.” BullSniff checks the site—and the dates on the receipts.
Business detailsSparse
Customer portraitsRepeated
Review source linkMissing
Domain historyDoesn’t add up
Less “trust us.” More “show us.”
Install BullSniff, visit a website and click Sniff. It follows useful public pages, checks public domain records and shows you what smells off.
Install BullSniffFree to install from the Chrome Web Store.