Most our clients see 5 leads per week on a weekly newsletter.
Building a Newsletter is Hard.
We make it easy. Finish all your email content in 15 minutes per week, double your open rate, and finally drive revenue with your newsletter.
Potions manages the entire newsletter release process for you.
Now you can keep your business top of mind for your audience for one-tenth the price of hiring a traditional agency.
100,000+
NEWSLETTER EMAILS SENT EACH WEEK
SAVE TIME
With just a few minutes of your time, we'll design and write a newsletter that your audience will love.
Your competition will think you're cheating.
MONETIZE
Get warm leads delivered to your inbox each week. Want to monetize with ads or subscriptions? We can help there too.
We just can't make money appear out of thin air...yet.
LEARN
Our newsletter improves as your audience interacts with it. And we manage your list for you.
Who doesn't like waking up to more sales every week?
HOW IT WORKS
Step 1
📝 Drafting
We build a newsletter template with your input.
Step 2
🧙♂️ Writing
Each week, we build your newsletter that is authentic and on-brand.
Step 3
🗞️ Delivery
Every newsletter is sent to you for final edits and approval.
Tyler DuPont
Influencer
Augury Invest
"I've always wanted to add a daily send option to my newsletter but every time I attempted to push these out on my own I realized I was making my work week twice as long.
Since getting started with Potions I'm now sending 100% more mail (generating 200% more clicks), and my list loves the new daily content."
Anthony Miller
CEO, full-service agency
millermedia7 (M7)
"I'd 100% recommend Potions to a colleague.
Your newsletter is saving us 10 hours a month."
Josh Cons
CEO, marketing agency
Notice (Me)dia
"Their attention to detail is unmatched, and their response time is the fastest I've ever experienced — oftentimes within minutes.
What stands out most is their ruthless prioritization of customer satisfaction.
You can tell they genuinely care about creating the best possible experience. Hands down, one of the best companies I've ever worked with."
Donnie Hampton
Co-founder, B2B SaaS
Roz (Compliance)
"I was spending 4-5+ hours weekly just to get one or two pieces of content out to reach my ICP.
Potions changed that.
They've empowered me to find my voice, and now I'm creating all my email and LinkedIn content in about 15 minutes a week! "
Jacob Statler
CEO, marketing agency
Stat Digital
"One of my clients already said the newsletter was really good and wants to expand our services with them!
And my landing page traffic is up 12% just from the newsletter!
Best investment I made all year 📈"
Nick Novarro
Growth, B2B SaaS
Rings.ai
"My CEO and I are easily getting 2 days back each month on our product updates and community newsletters
Potions has helped us engage our community at a much, much faster rate."
Tyler DuPont
Influencer
Augury Invest
"I've always wanted to add a daily send option to my newsletter but every time I attempted to push these out on my own I realized I was making my work week twice as long.
Since getting started with Potions I'm now sending 100% more mail (generating 200% more clicks), and my list loves the new daily content."
Anthony Miller
CEO, full-service agency
millermedia7 (M7)
"I'd 100% recommend Potions to a colleague.
Your newsletter saves us 10 hours a month."
Josh Cons
CEO, marketing agency
Notice (Me)dia
"Their attention to detail is unmatched, and their response time is the fastest I've ever experienced — oftentimes within minutes.
What stands out most is their ruthless prioritization of customer satisfaction.
You can tell they genuinely care about creating the best possible experience. Hands down, one of the best companies I've ever worked with."
Donnie Hampton
Co-founder, B2B SaaS
Roz (Compliance)
"I was spending 4-5+ hours weekly just to get one or two pieces of content out to reach my ICP.
Potions changed that.
They've empowered me to find my voice, and now I'm creating all my email and LinkedIn content in about 15 minutes a week! "
Jacob Statler
CEO, marketing agency
Stat Digital
"One of my clients already said the newsletter was really good and wants to expand our services with them!
And my landing page traffic is up 12% just from the newsletter!
Best investment I made all year 📈"
Nick Novarro
Growth, B2B SaaS
Rings.ai
"My CEO and I are easily getting 2 days back each month on our product updates and community newsletters
Potions has helped us engage our community at a much, much faster rate."
Tyler DuPont
Influencer
Augury Invest
"I've always wanted to add a daily send option to my newsletter but every time I attempted to push these out on my own I realized I was making my work week twice as long.
Since getting started with Potions I'm now sending 100% more mail (generating 200% more clicks), and my list loves the new daily content."
Anthony Miller
CEO, full-service agency
millermedia7 (M7)
"I'd 100% recommend Potions to a colleague.
Your newsletter saves us 10 hours a month."
Josh Cons
CEO, marketing agency
Notice (Me)dia
"Their attention to detail is unmatched, and their response time is the fastest I've ever experienced — oftentimes within minutes.
What stands out most is their ruthless prioritization of customer satisfaction.
You can tell they genuinely care about creating the best possible experience. Hands down, one of the best companies I've ever worked with."
Donnie Hampton
Co-founder, B2B SaaS
Roz (Compliance)
"I was spending 4-5+ hours weekly just to get one or two pieces of content out to reach my ICP.
Potions changed that.
They've empowered me to find my voice, and now I'm creating all my email and LinkedIn content in about 15 minutes a week! "
Jacob Statler
CEO, marketing agency
Stat Digital
"One of my clients already said the newsletter was really good and wants to expand our services with them!
And my landing page traffic is up 12% just from the newsletter!
Best investment I made all year 📈"
Nick Novarro
Growth, B2B SaaS
Rings.ai
"My CEO and I are easily getting 2 days back each month on our product updates and community newsletters
Potions has helped us engage our community at a much, much faster rate."
CHOOSE YOUR PLAN
Starter.
$100/mo
For small businesses and creators looking for a hands-off way to reach their audience.
✔
24-hour support response SLA.
✔
Custom banner and newsletter design.
✔
Content repurposing from public websites.
Teams.
$150/mo
For businesses and creators scaling their audiences.
✔
Drip Campaigns or LinkedIn included.
✔
Enriched qualified leads each month.
✔
Bi-monthly growth strategy consultation.
Power.
Flexible pricing available
For entrepreneurs, businesses, and enterprises that want to make their newsletter a differentiating factor.
✔
Managed newsletter growth.
"Best decision I made all year"
— Jacob Statler, CEO at Stat Digital
See how Jacob saved 30+ hours a month and drove 5-figure client expansions
FAQ
We can build any type of newsletter except for long-form original research (if you need this, let us know and we can connect you with a partner).
We will work with you to determine the best newsletter strategy for your business.
If you have the list in a text file or CSV format, we will import it into our system for you.
Great question!
First we pull in your website, blog, socials, brand assets, and other content you like in order to get a feeling for what your content should be like.
Then, if you'd like to produce original content, we'll also do a content interview with someone on your team and turn the transcript of that call into content for your newsletter.
We use AI and humans to build your newsletter efficiently; this is how we achieve our pricing.
We help you build original and authentic content for your newsletter via our content interview process. We will interview you or someone on your team and use the transcript of that call to generate content for your newsletter.
Or, if you'd like ghostwritten content, we can refer you to a partner who can help.
Yes! We can help you leverage your existing CRM contacts or grow your list from scratch with paid growth.
We will also guide you on how you can organically grow your list.
We charge $2 per *engaged* subscriber we add to your list. These subscribers are in-demographic, with a minimum of $500 per month for this service.
Under our Power plan, we can also use platforms like Beehiiv to grow your list, however we can't guarantee engagement from these subscribers.
We will start on a platform of your choice. We have different recommendations depending on your business and audience.
We can also send the mail on your behalf using our own platform to minimize costs.
We have a 3-stage quality assurance process that protects against "hallucinations" in the content (this is when AI makes up facts).
First we have a secondary model that checks for factual errors. Then, if a piece of content is flagged, a human expert examines it. Finally, we send the content to you for review.
During our onboarding, our team will work with you to ensure our content is on-brand.
We also fine-tune our models to your pre-existing content to ensure that whatever we generate has the correct style for your brand.
If you don't already have content for us to train on, we'll use one of a few pre-made style guides.