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Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics…
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Many people feel like AI means the end of content marketing as we know it. That couldn’t be further from the truth. …
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What comes to mind when you think about creating a “good” link profile? Search “What are backlinks,” and Google returns plenty of…
If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the…
The first post in this series made the case that most AI visibility tracking is built on the wrong foundation:…
For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized…
Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…
Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
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Think of your robots.txt file as your site’s GPS. It tells web crawlers for search engines like Google or Bing (and now AI) where to look and what to index. That’s significant in today’s search world.…
May 26
Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent…
Each year, Google hosts two major events that influence how people use the internet and how brands reach them. The…
If you’ve ever opened Google Analytics 4 and felt overwhelmed, you’re not alone. GA4 replaced Universal Analytics in July 2023 and introduced…
Here’s something that should keep marketers up at night: your buyers are researching purchases in ChatGPT and Perplexity, and most…
Search is no longer a single-channel game. For a long time, SEO meant one thing: get found on Google. But…
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Have you noticed rankings shift after a recent update? Keeping pace with Google’s ranking algorithm can feel like chasing a moving target. Google may tweak its algorithm thousands of times…
May 6
