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If you’re running a franchise, keeping your brand consistent while still letting each location shine is the lifeblood of your…
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Google rewrites 76% of title tags as of 2025, and AI Overviews are changing how title tags function even beyond…
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You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web. …
A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen…
How important are backlinks to your online business? According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have…
Many people feel like AI means the end of content marketing as we know it. That couldn’t be further from the truth. …
What comes to mind when you think about creating a “good” link profile? Search “What are backlinks,” and Google returns plenty of…
If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the…
The first post in this series made the case that most AI visibility tracking is built on the wrong foundation:…
Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…
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For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is now open to all advertisers,…
Jun 15
TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized…
Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…
Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
Think of your robots.txt file as your site’s GPS. It tells web crawlers for search engines like Google or Bing (and now…
Featured
Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent revenue across every market they serve. Here’s the real problem:…
May 22
