We’re introducing Pomelli, a new AI experiment from Google Labs that helps small-to-medium-sized businesses easily generate scalable, on-brand social media campaigns.
Bea Alessio
Senior Product Manager, Google DeepMind
General summary
Pomelli is a new AI marketing tool from Google Labs and Google DeepMind that helps small businesses create on-brand social media campaigns. Pomelli analyzes your website to learn your brand identity and then generates tailored campaign ideas and marketing assets. Try Pomelli today; it is available as a public beta experiment in the United States Canada Australia and New Zealand.
Summaries were generated by Google AI. Generative AI is experimental.
Basic explainer
Pomelli is a new tool that helps small businesses. It uses computer smarts to make ads for them. It looks at their website and then makes ideas for ads. Businesses can change the ads and then use them to get more customers.
Summaries were generated by Google AI. Generative AI is experimental.
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Creating impactful, on-brand content can often require significant investment in time, budget, and design expertise. For small to medium-sized businesses (SMBs), this can be a major obstacle. That’s where Pomelli, our newest experiment from Google Labs in partnership with Google DeepMind, comes in. Pomelli is an AI marketing tool designed to help SMBs more easily generate scalable, on-brand social media campaigns to help grow their businesses.
Pomelli uses AI to understand your unique business and generate effective, tailored campaigns in just three steps.
1. Build your business DNA
Enter your website, and Pomelli will analyze it and create a "Business DNA" profile for your brand. By analyzing your website and existing images, Pomelli is able to automatically extract and understand your business’ unique brand identity. This profile includes your tone of voice, custom fonts, images and color palette.
All content Pomelli generates is grounded in this DNA, ensuring your content feels more authentic and consistent across all channels.
2. Generate tailored campaign ideas
Once your Business DNA is established, Pomelli generates tailored campaign ideas specifically for your business. This feature tackles the common pain point of coming up with fresh, strategic ideas, allowing you to quickly pick a campaign focus. If you have your own idea, you can type in a prompt to create content tailored exactly to your vision.
3. Edit and create high-quality, branded creatives
Finally, Pomelli creates a set of high-quality, on-brand marketing assets designed to help grow your brand across various channels, like your social media, your site and your ads. Browse through the generations and select the assets that best fit your campaign goals. You're in full control to make edits to the text or images right inside the tool. All assets can be downloaded and are ready to be used across your channels.
Pomelli is launching today as a public beta experiment in the United States, Canada, Australia and New Zealand in English. It’s an early experiment and it might take some time to get things right. Our goal is to build the highest quality experiments, so your feedback is appreciated. Give it a try and let us know what you think.