Blog
A link that worked in testing can still break in production. Here’s why deep links fail, and what separates a platform issue from one you can actually fix.
Blog
Discover how to launch a profitable retail media network by leveraging first-party shopper data. Turn digital and in-store touchpoints into measurable revenue.
Blog
Stop wasting your fintech marketing budget on stolen conversions. Discover how to detect last-click hijacking and protect your user acquisition data.
Blog
Learn how URL tracking, deep linking, and attribution work together to measure campaign performance, optimize app marketing, and connect every click to real business results.
Blog
Branch’s new Integration Validator for iOS automatically checks your setup and catches issues before launch.
Blog
Looking for a Firebase Dynamic Links alternative? Compare three migration paths and learn why purpose-built deep linking platforms offer the best results.
Blog
Android smart app banners help convert mobile web visitors into app users by enabling app detection, deep linking, attribution, and optimized user journeys across browsers.
Blog
AI changed how people find things, but measurement hasn’t caught up. Branch’s Adam Landis and Victorious’ Jason White break down the gap and what marketers can actually do about it.
Blog
Discover how modern mobile app user acquisition strategies connect channels, measurement, and retention to drive sustainable growth, maximize LTV, and improve marketing efficiency.