“It’s troubling the power that companies such as Google appear to have over the governor’s office,” said Justin Kloczko, tech and privacy advocate for Consumer Watchdog, a nonprofit group in California. “What the governor didn’t mention is that Google Chrome, Apple Safari and Microsoft Edge don’t offer a global opt-out and they make up for nearly 90 percent of the browser market share. That’s what matters. And people don’t want to install plug-ins. Safari, which is the default browsers on iPhones, doesn’t even accept a plug-in.”
Consumer Reports Policy Analyst Matt Schwartz said that “industry worked overtime to squash this bill, as it empowered Californians to better protect their privacy, undermining the commercial surveillance business model of these tech companies. We strongly disagree with the idea expressed in the governor’s veto statement that it should be left to operating systems to provide privacy choices for consumers. They’ve shown time and again they won’t meaningfully do so until forced.”
Consumer Reports is one of the groups behind Global Privacy Control (GPC), an opt-out signal that creators hope will become legally binding under the CCPA or other privacy laws. Makers of Global Privacy Control say it is superior to the older Do Not Track (DNT) signal because the California attorney general “determined that the AG could not require businesses to comply with DNT requests because the requests do not clearly convey users’ intent to opt out of the sale of their data.”
“The California AG has determined that businesses must honor two methods of submitting opt-outs. GPC is meant to provide users with an additional option for objecting to the sale of their data, and it functions identically to clicking a ‘Do Not Sell My Personal Information’ link provided by a business,” the GPC website says.
GPC is available on Firefox, Brave, DuckDuckGo, and several other browsers, but not Google’s Chrome, Microsoft’s Edge, and Apple’s Safari. The Do Not Track signal is still an option in Chrome and Edge. Chrome, Edge, and Safari also each have features that limit websites’ ability to track users.