Comcast said it plans to offer a mobile phone service this year with an emphasis on selling bundles of wireless and cable service.
Launching the wireless product is a priority in 2017, Comcast CEO Brian Roberts said in an earnings call today. Comcast will be able to offer wireless service nationwide because of a reselling agreement with Verizon, but the company is expecting particularly good sales with existing customers in its cable territory.
“We plan to include wireless in our multi-product bundles in a way that is designed to add value to our customers, improve retention, and ultimately benefit lifetime customer economics for us,” Roberts said. “Our offering will give customers access to a world-class wireless network, benefiting from our Wi-Fi [hotspots], with the best mobile devices and a simple, transparent experience, all for a great value.”
The Comcast “triple-play” bundle would thus expand to four major products: home Internet service, cable TV, landline phones, and mobile phones. No prices were announced yet, but customers might be able to save money by buying fixed and mobile services from Comcast instead of separately from Comcast and a wireless company.