The anonymized collection data is used in part to “analyz[e] device performance and reliability” to “improve the hardware and software that powers your experiences with Meta VR Products.”
What does Meta know about what you’re doing in VR?
Credit: Meta
What does Meta know about what you’re doing in VR? Credit: Meta
Meta’s help page also lists a small subset of “additional data” that headset users can opt out of sharing with Meta. But there’s no indication that Quest users can opt out of the new anonymized data collection policies entirely.
These policies only seem to apply to users who make use of a Meta account to access their Quest headsets, and those users are also subject to Meta’s wider data-collection policies. Those who use a legacy Oculus account are subject to a separate privacy policy that describes a similar but more limited set of data-collection practices.
Not a new concern
Meta is clear that the data it collects “is anonymized so it does not identify you.” But here at Ars, we’ve long covered situations where data that was supposed to be “anonymous” was linked back to personally identifiable information about the people who generated it. The FTC is currently pursuing a case against Kochava, a data broker that links de-anonymized geolocation data to a “staggering amount of sensitive and identifying information,” according to the regulator.
Concerns about VR headset data collection dates back to when Meta’s virtual reality division was still named Oculus. Shortly after the launch of the Oculus Rift in 2016, Senator Al Franken (D-Minn.) sent an open letter to the company seeking information on “the extent to which Oculus may be collecting Americans’ personal information, including sensitive location data, and sharing that information with third parties.”
In 2020, the company then called Facebook faced controversy for requiring Oculus users to migrate to a Facebook account to continue using their headsets. That led to a temporary pause of Oculus headset sales in Germany before Meta finally offered the option to decouple its VR accounts from its social media accounts in 2022.