Market Size & Revenue
$270B
Global app store revenue projected by the end of 2025
$138B
Apple App Store revenue in 2025, up 16.9% from previous year
$1,017B
Projected global mobile app market size by 2034
15.1%
CAGR of the mobile application market from 2026 to 2034
$82B
Revenue generated by gaming apps on App Store in 2025
$16.7B
Social networking app revenue in 2025, led by TikTok and YouTube
24%
Year-over-year growth for health & fitness apps revenue ($6.3B in 2025)
$43B
U.S. app spending in 2025, leading all countries
$39.3B
Global in-app purchase revenue in Q1 2025 across iOS and Android
Key Takeaway
The mobile app market continues to show robust growth, with total app store revenue projected to reach $270 billion by 2025. Gaming remains the dominant category, while health & fitness apps show the fastest growth at 24% year-over-year.
Downloads & User Base
255B+
Mobile app downloads projected globally in 2025
92B
Apps expected to be downloaded from iOS App Store by end of 2025
38B
Projected App Store downloads in 2026
143B
Projected Google Play downloads in 2026
98%
Percentage of mobile app revenue from free apps worldwide
1.5B
Active iOS devices globally
3.9B
Active Android devices globally
Key Takeaway
Over 255 billion apps will be downloaded in 2025, with 98% of revenue coming from free apps that monetize through in-app purchases and subscriptions. Android dominates in total downloads, but iOS leads in user spending.
App Localization & Translation
$75.7B
Projected localization industry value in 2025, growing at 7% annually
$93.4B
Projected language services market by 2030 (5.4% CAGR)
$2B
Machine translation market expected by 2030, growing at 12.3% CAGR
70%
Language workflows now powered by machine-assisted translation
87%
Online consumers won't buy from English-only websites
73%
Customers prefer purchasing from sites in their native language
65%
Enterprises using AI/ML for automated translations, reducing time-to-market by 30%
19%
Global reach of English, yet 49.4% of websites are written in English
80%
Global online purchasing power reached by translating to 8 key languages
65.3%
IT companies make up the primary client base for language service providers
60%
Companies worldwide use localization tools for diverse regions
Key Takeaway
Localization is critical for global success: 87% of consumers won't buy from English-only sites. The industry is rapidly adopting AI, with 70% of workflows now using machine-assisted translation. Translating to just 8 key languages reaches 80% of global purchasing power.
App Pricing & Monetization
$61B
Projected subscription-based revenue on iOS in 2025
8.5%
Year-over-year increase in average subscription prices ($7.59/month)
$33.58
Average user spending per month on all app subscriptions combined
$103.76
Average annual subscription price across App Store apps
72%
Non-subscription revenue from in-app purchases (IAPs)
50%
In-app purchases priced between $0.49 and $9.99
$1.23
Average price of paid iOS apps
6%
iOS apps with paid upfront pricing in 2025, down from 9.4% in 2020
2.4
Average number of paid app subscriptions per user in 2025
$65B
In-app advertising revenue projected in 2025
Key Takeaway
The freemium model dominates with 98% of revenue from free apps. Subscription revenue is exploding ($61B on iOS alone), with average users spending $33.58/month across 2.4 subscriptions. Only 6% of apps use paid upfront pricing.
iOS vs Android
71.4%
Android's global smartphone OS market share
28.2%
iOS global smartphone OS market share
59.3%
iOS market share in the U.S., outpacing Android's 40.4%
68%
iOS share of global app revenue ($102B of $150B total)
3.5x
Higher in-app spending by iOS users compared to Android
$10.40
Monthly app spending by iOS users vs $1.40 for Android
$161B
Projected App Store revenue by 2026
$72B
Projected Google Play revenue by 2026
Key Takeaway
Android dominates scale (71.4% market share, 3.9B devices), but iOS dominates spending (68% of app revenue, $10.40/user/month). For developers, Android offers reach while iOS offers higher monetization potential.
User Behavior & Engagement
39
Different apps used monthly by average U.S. smartphone user
11
Apps used per day by average smartphone owner
24%
Average app retention rate on Day 1, dropping to 5.8% by Day 30
40%
Increase in app engagement from personalized push notifications
3.6
Average app sessions per user per day
7-10pm
Peak hours for app usage and engagement
$168B
Mobile gaming revenue in 2025, accounting for 49% of total app revenue
Key Takeaway
Users engage with 11 apps daily from a pool of 39 monthly, but retention is challenging (24% Day 1, 5.8% Day 30). Personalized push notifications boost engagement by 40%, with peak usage between 7-10pm.
Unlock Global Markets with App Localization
Reach 87% more customers by localizing your app with AI-powered translations
Sources & Methodology
This statistics page is regularly updated with data from authoritative sources including Sensor Tower, Statista, Mordor Intelligence, Fortune Business Insights, and industry-leading research firms. All statistics include direct links to original sources for verification.
Last Updated: February 2026
Next Update: March 2026
Citation: When citing this page, please link to: https://appstorelocalization.com/app-store-statistics