SDK Intelligence Report
Comparing H1 vs H2 2025 SDK adoption trends across 52,287 mobile apps. See which mobile SaaS companies are growing and which are losing market share.
Methodology
The AppGoblin SDK Growth Report is based on a 50k app subset of AppGoblin's 200k apps that analyzed for SDKs in 2025. This smaller group of apps were selected for this report because they were analyzed in both H1 and H2 for an accurate comparison between the two periods. This is sample of the whole market and should be used as a guide rather than a definitive source. If you have questions please feel free to reach out to contact@appgoblin.info.
🚀 Top 10 Growing Mobile SDKs
Mobile SDK providers with the highest growth in app integrations from H1 to H2 2025 based on AppGoblin free SDK analytics.
What Stands Out:
- Verve Holdings, which also owns PubNative and Smaato, launched their own SDK for behaivor targeting. Verve self reports this rolled out to 10k apps across their existing clients. PubNative and Smaato SDKs are counted separately, hence Verve's impressive percentage growth.
- X3M has been growing for a couple years but 2025 looks to have been a breakout year for them.
- Flarelane's push notification SDK has a small base of apps but it's growing rapidly.
AppGoblin free SDK analytics is used to track the number of apps that use each SDK.
| Rank | Company | Category | H1 Apps | H2 Apps | Net Change | Growth |
|---|---|---|---|---|---|---|
| 1 |
Verve Group | Ad Networks | 3 | 147 | +144 | +4800.00% |
| 2 |
X3M | Ad Networks | 33 | 47 | +14 | +42.42% |
| 3 |
LiveRamp | Analytics: Product | 30 | 42 | +12 | +40.00% |
| 4 |
| Analytics: Product | 467 | 633 | +166 | +35.55% |
| 5 |
Flarelane | Ad Networks | 19 | 23 | +4 | +21.05% |
| 6 |
Rive | Development Tools | 208 | 250 | +42 | +20.19% |
| 7 |
AdJoe | Ad Networks | 135 | 162 | +27 | +20.00% |
| 8 |
WithPersona | Business Tools | 30 | 36 | +6 | +20.00% |
| 9 |
Moloco | Ad Networks | 2,276 | 2,718 | +442 | +19.42% |
| 10 |
zMaticoo | Ad Networks | 202 | 238 | +36 | +17.82% |
📉 Top 10 Shrinking Companies
SDK providers with the largest decline in app integrations from H1 to H2 2025
What Stands Out:
- Don't be fooled, though LiftOff saw shrinking trends, it's partnership/parent Vungle saw a healthy increase. This isn't necessarily an issue as their older app clients are absorbed into Vungle. A similar situation can be observed for AdColony (Digital Turbine) and MoPub (AppLovin).
- Flurry saw a decline in integrations that was not reflected in Yahoo!'s flat growth.
| Rank | Company | Category | H1 Apps | H2 Apps | Net Change | Change |
|---|---|---|---|---|---|---|
| 1 |
VOODOO | Ad Networks | 91 | 72 | -19 | -20.88% |
| 2 |
LiftOff | Ad Networks | 25 | 20 | -5 | -20.00% |
| 3 |
Linkvertise | Ad Networks | 21 | 17 | -4 | -19.05% |
| 4 |
Criteo | Ad Networks | 257 | 221 | -36 | -14.01% |
| 5 | TongDun | Business Tools | 29 | 25 | -4 | -13.79% |
| 6 |
Playgap | Ad Networks | 37 | 33 | -4 | -10.81% |
| 7 |
AdColony | Ad Networks | 1,246 | 1,115 | -131 | -10.51% |
| 8 |
Flurry | Ad Networks | 532 | 478 | -54 | -10.15% |
| 9 |
Tapcart | Business Tools | 23 | 21 | -2 | -8.70% |
| 10 |
Mopub | Ad Networks | 333 | 306 | -27 | -8.11% |
📊 All SDK Companies
Complete list of 265 SDK providers with H1 vs H2 2025 comparison.
What Stands Out:
- Revenue boosting companies like RevenueCat and SuperWall saw good growth. Though it will take more time to tell, they had even more growth in new apps in 2025, which didn't make it into the totals for this report.
- AirBridge saw a great boost in growth. Their MMP offering is growing rapidly.
- PostHog and Parse.ly saw great growth. These more business / developer focused analytics platforms are growing rapidly.
Search: Showing 265 of 265 companies
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Data source: AppGoblin SDK Intelligence Platform | Report Period: 2025 (H1 vs H2)
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