AppGoblin Mobile Ecosystem Report Q2 2026 | AppGoblin

AppGoblin ·

5 min read Original article ↗

AppGoblin

AppGoblin

Intelligence Report

This report tracks changes from 2026-Q1 through 2026-Q2 based on app SDKs, API calls, and app-ads.txt files.

This report is free and shows which mobile app companies are gaining or losing apps as tracked by AppGoblin. Companies are brokend down by Ad Networks, Analytics, Development Tools, and Business Services.

The raw report data is available as a free CSV download.

Top 1,000 mobile app company trends

How to read this report

What's included The quarter over quarter metrics compare company footprint changes from the previous period to 2026-Q2. SDK and API observations are grouped together as "SDK". Ad Networks have SDK and direct app-ads.txt separated into their own sections.

Accuracy AppGoblin SDK and API verified apps are the most deterministic way of knowing if an app is using a tool. Whilte calls are definitive when observed, they may understate APIs that are not initialized on launch and have no (known) SDK. App-ads.txt is broad and covers millions of apps, but is also depends on linking app store listings back to websites and thus is less deterministic.

Aggregation. Distinct subcompanies are broken out separately. Some companies have multiple SDK and API domains that roll up to the same parent, and fully aggregated data is available on AppGoblin company pages along with hierarchy maps.

Q/Q Market Share Calculation The quarter on share market share change here is each companies market share of all apps tracked on AppGoblin. Their quarterly change is compared to their previous quarter's market share. This helps surface smaller companies and avoid showing the usual largest Market Share companies ie Google/Facebook etc. Full market share is available in the table below.

What's not included. Unmapped ad and API domains appear in the table below without company-level aggregation. Unmapped SDKs are too numerous to list in this report. If there are specific cuts you'd like to see in future versions, reach out.

Fastest growing mobile Ad Networks by SDKs detected

Monetrix.ai topped the 2026 Q2 growth for Google Play with a huge 200% increase detected by AppGoblin. This large percentage increase is partially influenced by Monetrix's smaller app footprint but shows strong growth on Android.

Display.io saw huge growth that also showed up in App-Ads.txt files as well. With HQ in New York, Display.io is showing amazing growth in their mobile game integrations across a variety of geos.

More of a European wave? AppLike, which also owns AdJoe and JustTrack and is based in Berlin, Germany, just keeps smashing with continued growth.

Hard not to mention Moloco here, which, though it saw a smaller percentage than the smaller SDK Ad Networks, is nonetheless absolutely dominating with over 6k apps detected with its SDK in Q2 2026 and is reflected in its programmatic growth in App-Ads.txt as well.

Quarter-over-quarter SDK footprint changes across Google Play apps.

AppGoblin

AppGoblin

2026 Q2 Mobile ecosystem report

Ad Networks

Google Play

SDK

2026 Q2 Market Share Growth

+206%

Fastest growing mobile Ad Networks by App-Ads.txt

Yango Ads is a new programmatic ad network from Yandex that has been growing quickly. Yandex is of course already a huge presence in mobile app ads, so it's no surprise they can push their newest ad network adoption.

Cas.ai, previously Clever Ad Solutions, showed strong double-digit growth in app-ads.txt listings across iOS and Android, hitting nearly 10k iOS apps with app-ads.txt linking back to Cas.ai.

Quarter-over-quarter direct app-ads.txt changes across Google Play publishers.

AppGoblin

AppGoblin

2026 Q2 Mobile ecosystem report

Ad Networks

Google Play

Direct app-ads.txt

2026 Q2 Market Share Growth

+63.1%

Fastest growing mobile Business Tools

Integral Ad Science showed healthy Android growth with nearly 10% growth fueled by more apps making API calls to their backend. It's worth noting here that the number of Apps reported that use their SDK is much less than the number seen calling out to their API backend.

For iOS we saw surprisingly high growth in the number of iOS apps that are using Razorpay. RazorPay is a hugely popular payment processor in India, so it could be that this is more reflective of an increase in the types of iOS apps we scanned in Q2.

Quarter-over-quarter SDK footprint changes across Google Play apps.

AppGoblin

AppGoblin

2026 Q2 Mobile ecosystem report

Business Tools

Google Play

SDK

2026 Q2 Market Share Growth

+8.59%

Fastest growing mobile Development Tools

For development tools, it is no surprise that we continue to see the growth of DivKit and Expo. React Native also continues to be an important part of the mobile development ecosystem.

Quarter-over-quarter SDK footprint changes across Google Play apps.

AppGoblin

AppGoblin

2026 Q2 Mobile ecosystem report

Development Tools

Google Play

SDK

2026 Q2 Market Share Growth

+34.7%

Fastest growing mobile Analytics

Singular showed a significant increase, surpassing 2k Android apps detected using the Singular SDKs for a solid 6% quarterly growth in its analytics business.

Tenjin, again (it was on AppGoblin's Q1 report as well), showed solid growth.

Quarter-over-quarter SDK footprint changes across Google Play apps.

AppGoblin

AppGoblin

2026 Q2 Mobile ecosystem report

Ad Networks

Google Play

SDK

2026 Q2 Market Share Growth

+6.85%

Apps lost

These are the companies that saw the most apps leave their platforms. Many of these companies still saw growth; they also churned some client apps at the same time.

The full list of the apps they added and lost in the past quarter are available on their respective AppGoblin company pages.

Quarter-over-quarter SDK footprint changes across Google Play apps.

AppGoblin

AppGoblin

2026 Q2 Mobile ecosystem report

Ad Networks

Google Play

SDK

2026 Q2 Market Share Growth

+0.44%

2026 Q2 Company explorer

Search any company and switch the metric selector to compare installs, share, Q/Q share change, apps lost, and company app counts across SDK and direct app-ads.txt columns side by side.

Data attribution and license

Attribution required: If you publish, redistribute, or build products using this report data, include a backlink to AppGoblin.

Suggested citation: Data provided by AppGoblin.

License: This dataset is available under the Creative Commons Attribution 4.0 License (CC BY 4.0).