America by Design

America by DesignAug 21, 2025

What's the biggest brand in the world? If you said Trump, you're not wrong. But what's the foundation of that brand? One that's more globally recognized than practically anything else.

It's the nation…where he was born. It's the United States of America.

The USA stands for freedom, independence, and dreams, yet to those who live here, the government is known for being slow, hard to use, and often stuck in the past.

When was the last time your experience with the government exceeded your expectations?

What if it did?

We've been conditioned to accept that mediocre in government is normal.

It's not normal.

It's time to upgrade, and fix the nation's digital potholes.

He invited top designers of the era to contribute to improving the US with better design, creating timeless marks like…

The NASA logo. The National Parks branding. The highway signage system.

And icons and design language still in use today.

It's time to continue what he started…for the digital age.

To attract the best talent of our time.

To update today's government to be an Apple Store like experience: beautifully designed, great user experience, run on modern software.

An experience that projects a level of excellence for our nation.

Something you actually look forward to when you…

Pay off your student loans,
Move through TSA,
Renew your passport,
Visit national monuments,
Apply for a small business loan,
Apply for your green card,
Stay the night at a National Park,
Manage your Social Security.
Even file your taxes.

You know, the things that touch every American.

The things that create the interface to society.

An interface that's ready for a modern overhaul.

To present our nation as it deserves to be presented.

To the world, and to the people who reside here.

The same way a hotelier anticipates the needs of their guests.

This is the hospitality design for our nation.

This is President Trump going bigger than President Nixon.

This is America by Design.