Free website analytics, technical audit & SEO metrics for your verified websites.
Ahrefs Webmaster Tools gives you free access to 3 Ahrefs tools
Web Analytics—provides insights about your website's traffic data, visitors, and sources, in real-time.
Site Audit—scans your website for 170+ common technical & on-page SEO issues and helps you fix them.
Site Explorer—shows which pages and keywords bring the most organic traffic, and who links to your website.
Web Analytics—analyze your website’s traffic
Privacy-focused alternative to GA: no cookies by default, no personal data collected.
Simple interface showing only essential metrics: top traffic sources, top pages, traffic locations, browser clients.
Historical performance graphs to track multiple metrics (including traffic from LLMs).
Lightweight and easy to install
2
Website performance data
Site Audit—run a complete SEO audit of your website
Identify, prioritize, and fix 170+ technical and on-page SEO issues.
Monitor your website’s Health Score over time.
Visualize data with charts and graphs.
3
Search performance & backlinks
Site Explorer—study your website’s organic search traffic and backlink profile
See what keywords your website is ranking for in Google.
Identify which pages are bringing you the most traffic from search.
Uncover which websites and pages are linking to you.
Filling the gaps of Google Search Console. Don’t stop at surface-level data. Get advanced insights and fix issues GSC overlooks.
SEO Health | GSC | |
| SEO issues monitoring | 170+ SEO issues | A handful of issues |
| Advice on how to fix each issue | Detailed | Limited |
| Hreflang clusters | ||
Backlinks | ||
| Links shown | All known links | Top 1,000 |
| Domain & page-level SEO metrics | ||
| Broken links data for internal and external links | ||
| Link type data (nofollow, UGC, sponsored) | ||
Search traffic & keywords | ||
| Keywords shown | All known keywords | Top 1,000 |
| SEO metrics for pages and keywords | ||
| SERP features for every keyword | ||
Other tools available with Ahrefs Webmaster Tools
Social Media Manager
Get more traffic from socials, on autopilot.

AI Content Helper
Create content that gets discovered in Google and AI.

Ahrefs SEO Toolbar
Analyze SEO metrics and on-page elements instantly.
Ahrefs Webmaster Tools limits
Verified websites
Unlimited
Web Analytics
Site Audit
crawl credits/month per project
Site Explorer
backlinks & keywords visible at once
Social Media Manager
UnlimitedChannels and postsBeta
AI Content Helper
Need more? Try Ahrefs’ Starter plan. Get extended access to Site Explorer, Site Audit, Keywords Explorer, and more tools to grow your organic traffic.
Why free? Not all websites are created to make money. But quality information deserves to be found. Which is why we want to support website owners who can’t justify investing in a professional SEO tool.
Sign up for Ahrefs Webmaster Tools. Improve your website's SEO performance and grow traffic from search.
19560 users joined Ahrefs in the last 7 days
Questions? We have answers
How many websites can I use Ahrefs Free for?
You can use Ahrefs Free on an unlimited number of verified websites.
Is there a limit on how many pages I can crawl?
Yes, you get 5,000 crawl credits per verified project per month. These credits are only used up when you crawl an HTML page with status code 200, so other URLs like broken URLs, redirects or any non-HTML resources aren't counted.
Can I see all my website’s backlinks with Ahrefs Free?
Yes, you’ll be able to see up to 1000 backlinks at once, and use our powerful sorting and filtering options to easily distill the most important backlink data.
Can I see all my website’s keywords with Ahrefs Free?
Yes, you’ll be able to see up to 1000 keywords at once, and use our sorting and filtering options to uncover keywords that you rank well for.
Can I later upgrade my Ahrefs Free account to a premium Ahrefs subscription?
Yes. From your Ahrefs Free account you can sign up for a premium Ahrefs package (see our Plans & Pricing page).
Do I get this as a paying customer of Ahrefs?
The features in Ahrefs Free are included in all Ahrefs’ subscription packages. For verified websites, you’ll get an additional 5,000 crawl credits per project per month in Site Audit, and 500 credits total Site Explorer. Learn more on our Product Blog →
Are the tools (or data) in Ahrefs Free any different from those in Ahrefs?
The tools and data are the same. However, Ahrefs’ subscribers will have higher data allowances and access to all of our premium tools. In addition, Ahrefs’ subscription plans allow you to analyze competing websites (unverified websites).
Have other questions?
If you have more questions, contact us so we can help.