Creative Agent is an agentic AI creative solution that transforms complex creative development by giving advertisers a creative partner and strategist at their fingertips. Announced in September as an agentic AI tool in Creative Studio that allows advertisers to be limitless in their creativity and ad possibilities, Creative Agent is now available in the unified Amazon Ads console and can now create streaming TV ads.
This end-to-end automation tool combines Amazon's signals with conversational guidance to produce high-quality advertising content quickly and at no cost. Advertisers can develop multiple variations of display, video and audio creative assets that reflect their brand identity and messaging.