Yes, you can use Amazon DSP even if you don’t sell on Amazon. Amazon DSP is designed to help advertisers reach audiences both on Amazon and beyond. It offers advanced targeting capabilities using Amazon’s rich first-party signals, enabling you to reach specific demographics, behaviors, contextually relevant products and categories, keywords, and interests across the web. This means you can place ads on Amazon-owned properties like Prime Video, IMDb, and Twitch, and across a wide range of premium third-party publishers.
Whether your goal is to drive brand awareness, consideration, or conversion, Amazon DSP provides the tools and insights needed to effectively reach relevant audiences and achieve your advertising objectives.